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Hidden Tricks Industry-Leading Content Marketers Keep Close to the Vest

shutterstock_131728910We’ve all been in the company of that individual—you know, the marketer who seems to be able to come up with witty slogans, awe-inspiring website copy and evocative white paper concepts on the fly. That individual who never seems scared or intimidated by behemoth marketing tasks.

He or she seems like a marketing superhero—even a magician—and, in truth, makes you feel wholly inadequate when it comes to your own marketing prowess.

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A Superhero in the Real World

In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.

Batman

As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box.  Why you ask? Batman, of course.

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