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Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

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Passive vs. Active Marketers: Which Are You?

shutterstock_209815978We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.

We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?

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Going the Extra Mile: What We Can Learn from WestJet’s Secret Santa Treat

There is no disputing the fact that companies across all industries and verticals step it up during the holidays—from holding food drives to volunteering to spearheading charitable campaigns.

One of my favorite campaigns took place two years ago when eBay, in partnership with Toys for Tots, set up two magical window displays in New York City’s Herald Square and San Francisco’s Post Street featuring storybook toys such as teddy bears, trains, and horses. By using the eBay mobile app and zapping the QR code, visitors were able to bring the toys to life and consumers could purchase a virtual toy, which translated to a donation between $2 and $10 for Toys for Tots.

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Three Ways to Keep Your Content Team Invigorated This Holiday Season

shutterstock_147855167Everybody loves the holidays. Between the surplus of savory sweets and the extra days off to spend with family, this magical time of year gives everyone that indescribable glow and something to smile about. But it can also leave your workers feeling unmotivated, distracted, and altogether lazy.

And while some facets of work can take a back seat the next few weeks, your blog cannot. Already 65 percent of businesses that have a blog haven’t updated their blog in one year or more. All it takes is a few bad weeks of ignoring your blog and you can quickly be heading down a similar road.

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