trade show

As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. Here at Content Boost, for example, I am always eager to hear about the projects my team is working on with their clients—from brand new Web copy that will live on a client’s revamped site to email marketing campaigns designed to drive attendance to our client’s corporate event.

But perhaps most importantly, I am excited to see that the industry as a whole is thinking with an integrated marketing mind these days … and that’s a great thing.

Continue reading “Three Marketing Considerations to Think about This Weekend”

Every year, the weeks leading up to TMC’s ITEXPO event, one of the largest business technology conferences, feel a bit like the weeks leading up to the first day of school. The excitement is palpable, the nervous energy is at an all-time high and everyone is wondering, “How will the first few days go?”

That’s because whether you are a sponsor, exhibitor, speaker or participant, you understand—as is the case with any trade show—that your time at the convention is valuable. You understand that every second spent on the trade show floor and in a session are crucial seconds spent away from your home office. Simply put, you understand that you need to make every minute count.

Continue reading “ITEXPO is Around the Corner: Do You Have a Story to Tell?”