This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming service, Apple Music.
So You Want to Blog… Where Do You Start?
By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. And here’s why:
- Blogging is now the number one method for increasing site traffic, surpassing SEO
- Companies that blog at least 15 times per month get five times more traffic than companies that don’t
- 77 percent of all Internet users read blogs
Lowes Lends a Helping Hand with Awesome Content Marketing Campaign
Let me start by saying that I don’t consider myself handy by any means (when I need a quick fix, my father always taught me that there’s nothing like some strong duct tape to do the trick). That’s exactly why Lowe’s “Fix In Six” campaign caught my attention. Before I knew it, the initiative – which leverages the power of Vine to share quick how-to and fix it videos – had me itching to snap on some protective goggles and get my hands on a few power tools.
I quickly realized that Fix In Six – a Tumblr blog displaying the Vine videos – could come quite in handy for those working around the house. Ever use a Post-It to catch the dust from drilling a hole in your wall? A potato to remove a broken light bulb? Cinnamon to keep bugs out of your sandbox?
Absolutely brilliant.
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The Imminent Ubiquity of Content Marketing: What Happens Next?
Content Marketing Institute Founder Joe Pulizzi explores a really interesting question in one of his more recent blog posts: Once all brands have started embracing content marketing, what happens next?
Ah, the great old question of what comes next.
We certainly all asked it a few decades ago when the world was first introduced to the mobile phone. And while bulky and hefty, we quickly watched as it paved the way for the dominance of smartphones, apps and the BYOD revolution. Fast forward to today and the competition for your consumer-ready hands is fierce.
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What Did You Just Say?
We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.
We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how 
exactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?
A piece of this puzzle is found in the way we speak.