Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.
Old Spice
You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.