Getting Fired for a Tweet – What’s Your Company’s Social Media Policy?

You’ve read about it before in our post about a Taco Bell—that employees can get fired because of a social media post and it’s happened again. This time at a local NYC food truck. Chef Brendan O’Connor was let go last week for this tweet:

While bystanders seem to be split on their opinions on who was right and wrong, the owner of the food truck has sided with Glass, Lewis & Co, calling the tweet “flat out wrong.”

With stories like this coming up more and more frequently, it’s important to create or revisit your company’s social media policy. Chances are almost all of your employees are on one social media site or another. It’s important to stress the importance of their conduct on these sites as it relates to your business.

Here are just a few examples of what you may want to include in your social media policy.

  • Follow your business code of conduct online as they would in-person.
  • Do not share confidential company information.
  • Refrain from defamatory, profane, discriminatory, libelous, threatening, harassing, hateful or embarrassing posts.
  • Make it clear that all views are your own and do not reflect the views of your employer.
  • Follow copyright laws.

Companies like IBM, Intel, and Coca-Cola have great examples of social media policies that you may want to reference when drafting yours.

One response

  1. […] done like checking in with your Social Media Manager to see if she appropriately responded to that negative tweet that came in late last night; canvassing your newsfeed to see when the latest entry posted; and […]

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