I love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading “Unconventional Tradeshow Tips and Tricks for Increasing Leads”
Word Smith Your Way Into Readers’ Hearts and Minds
Don’t perplex your target audience with an unclear message. The best online content begins with gripping and cohesive storytelling. I promise to guide you through composing a first-rate blog that holds your reader’s interest to the end. By following my recommendations, your blog articles will then drive more traffic to your site. Continue reading “Word Smith Your Way Into Readers’ Hearts and Minds”
All Content Marketers Need To See ‘The Lego Movie’
I’m not sure they actually exist, but it’s entirely possible there are individuals out there who don’t like Legos. Still, Legos are awesome, and most people I would imagine agree.
If you’ve not seen The Lego Movie, you’re missing out. In fact, it’s my humble opinion that the film should be required viewing for all content marketers.
Don’t worry, I won’t spoil the movie for you. Suffice it to say that it’s fantastic, it involves lots of Lego-related animation—from fight scenes to Batman to explosions—and it’s appropriate for viewers of all ages.
Continue reading “All Content Marketers Need To See ‘The Lego Movie’”
Got Nothing to Write About? Take Inspiration from Social Media
Ah, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.
So what does the marketing doctor recommend? A healthy dose of social media. Continue reading “Got Nothing to Write About? Take Inspiration from Social Media”
10 Best Practices for Launching a Product
Your company needs to make waves this year. Perhaps campaigns took a tumble or initiatives fell off the radar. As a way of getting back on track, your boss comes into your office and explains that the company is planning to roll out a huge new product. This is make-or-break for your company, and guess who he’s entrusting with the product launch? You.
Continue reading “10 Best Practices for Launching a Product”
Does Your Blog Stand Out from the Rest?
Imagine your blog were to walk into a crowded networking event. Would it be the center of attention and walk away with 50 new business contacts? Or would it hang out by the cookies trying to blend into the scenery?
In the overcrowded world of online content, it takes a lot to stand out and become known as a go-to source for educational and industry information. Consider the fact that WordPress users publish 347 new blog posts every minute. In that same amount of time, Google users enter over 2 million search queries. And Facebook users share about 684, 478 pieces of content. Continue reading “Does Your Blog Stand Out from the Rest?”