If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. Unfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.
What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:
Scour the Internet for SEO Opportunities
Most marketers understand that tying current events and timely topics into blog posts helps with traffic. What they sometimes forget, however, is just how much news is out there practically begging to be used for SEO. When you look for SEO opportunities, visit a few popular news sites and check out the top stories from every section, as research shows that these hot topics will be frequently searched. You can capitalize on big sporting events like the Super Bowl, holidays like Halloween or Thanksgiving, fashion shows, parades, music events, changing seasons and any other major happenings. Avoid controversial stories involving politics or religion, but almost anything else should be fair game!
Push Colleagues to Socialize
We all get swamped from time to time and it’s easy to lose track of what your co-workers are posting to the company blog. But a blog strategy without each team member’s complete commitment to sharing content on his or her social accounts is unlikely to succeed. In an ideal world, all team members would socialize each other’s blog pieces as soon as they are posted, but oftentimes people simply forget. So, take on the challenge yourself; right after you post, ask your co-workers to please link to your content on their social media pages. Not only will you drive more traffic to your blog but you’ll set a good example that may encourage others to follow your lead.
Team Up With a Partner
Getting some content up on a partner’s site is a great way to get more eyeballs to your blog. And the content you receive from the partner to post on your site will bring fresh perspective as well. Forming relationships with companies that are in your market but are not direct competitors ensures you’ll reach readers that have an interest in your industry already. These Partnerships are generally a “Win-Win” situation for both companies involved and can also lead to bigger joint projects down the road.
Do you need some help executing these strategies and growing your readership? Get to know the Content Boost team and what we can do for your business by watching this video.
Known around the office as the unofficial (or official if you ask him) “Content Boost Mayor,” Eric Lebowitz is one of Content Boost’s Digital Content Editors. Before joining the team, Eric worked in development at the Child Guidance Center of Southern Connecticut in Stamford, Connecticut, and “Golf Digest Magazine.” With experience in account management and content creation, Eric has helped dozens of clients bolster their Web traffic and customer acquisition. When he’s not cracking jokes in the cubes, you can find him on the golf course working on his handicap. He’s also a recent newlywed. Eric earned his Bachelor of Arts and Sciences in Journalism from Purchase College in Purchase, New York.