Business owners have a decision to make when it comes to website marketing: do it in-house or farm it out to a content strategy vendor. The most important determinant for this choice is the quality of the content that will be created. After all, your brand’s very worth will be impacted by the content you use to engage customers, position your products and services, and create a brand “voice.”
There’s a one buzzword that is gaining an increasing amount of attention in content marketing: accuracy.
Right now, it’s relatively easy for a website loaded with misinformation to rise to the top of Google’s search engine rankings; all it takes is enough people linking to the website in order to inflate it past credible sources. This is a problem for Google, as the company’s goal is to be the most accurate source of knowledge on the Web.
In order to solve this problem, Google is developing a project called Knowledge Vault. For quite some time now, researchers at Google have been collecting vast amounts of information from across the Web and sorting through the data to determine specific truths. For instance, an example one such truth would be “grass is green.” Continue reading “Why Google’s Knowledge Vault Should Be On Your Radar”
There’s been a long-standing debate in the content marketing industry about whether long-form or short-form content is more effective. One side argues that long-form content, which typically runs over 2,000 words in length, makes for a more in-depth and compelling read, while the other side contends that short-form copy, or blogs that are less than 1,000 words, is more easily digestible and sharable. Let’s take a deeper look into the pros and cons of each: Continue reading “Long-Form vs. Short-Form Content: Which is Better?”
It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.
So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.
And it worked.
If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. Unfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.
What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:
Content Marketing World (CMWorld) officially kicked off today in style, with no shortage of orange apparel, cutting-edge keynote addresses, standing room only breakout sessions, and orange-themed finger food.
As a second-year participant, there were iconic moments that kept me on my feet all day. Specifically, I couldn’t wait to see Joe Pulizzi’s latest orange suit (it did not disappoint); I eagerly—err maybe aggressively—pushed my way through the throngs of people to get first row seats at the coveted breakout sessions; and I relished each and every networking event. Who knew you could so easily talk content strategy while grabbing grub at food trucks?
This week, marketing professionals, business leaders and content creators from around the country will make their way to Cleveland for Content Marketing World (CMWorld) 2014. Taking place September 8-11, CMWorld is the biggest content marketing event of the tradeshow season—and for the second year in a row Content Boost will be on-site to take part in the festivities. Continue reading “Cleveland Here We Come! Content Boost Heads to Content Marketing World 2014”
When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many sleepless nights abound. There are so many questions that run through a marketer’s mind at any given time, such as:
- Is my blogging platform suitably SEO-driven to reel in qualified leads and establish my thought leadership?
- Do I feel good about my upcoming webinar topic? Will it garner enough registrants?
- Are my inbound and outbound marketing strategies working well? Do they need a course correction?
For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. That’s because ITEXPO is a nonstop event filled with countless breakout sessions, keynote presentations and networking opportunities. So rest up now!
I guess I am still in the newlywed phase, as the romance Gods would call it: I am a bit shy of my one-year wedding anniversary with my hubby; we still gleefully cook dinner every night instead of reverting to takeout; we enjoy touching base all day long, even if it’s just to say “thinking of you”; and we genuinely enjoy being in each other’s company. We put our relationship first. We understand that a healthy, sustainable relationship takes work, patience, love and communication and that it’s something you have to actively work on each and every day.
So what does my newlywed bliss have to do with your marketing strategy, you may be asking? Well lots, if you think about it. Whether you just launched your blog platform yesterday, two years ago, or five years ago, my wish for you is that you are still in your newlywed period. I hope that you are not busy cursing your blogging platform and all that comes with it—editorial calendars, tagging, posting, categorizing, etc.—to the high heavens.