The Going’s Getting Tougher for Content Marketers

It’s almost time to update our recent compilation of content marketing statistics from around the Web—which means I’ve been busy scanning the most recent reports looking for new and relevant information to include in our autumn edition.

It was while I was browsing through the Content Marketing Institute’s (CMI) fifth annual Benchmark Report that I noticed something interesting. Despite the fact that content marketing is well past its nascent stage, content marketers are still getting caught up with the same challenges year-over-year, which is cause for concern.

Consider the fact that in 2013, CMI reported that 52 percent of marketers were struggling to produce the kind of content that engages. This number dipped to 47 percent last year, which was an improvement. But this year, it increased to 54 percent. The same can be said for overcoming the challenge of producing a variety of content, which dropped last year, but is now more of an issue than it was in 2013, as 42 percent of marketers are struggling in this regard.

By and large, the most startling statistic is the fact that last year, only 33 percent of marketers reported that measuring content effectiveness was a top challenge. But according to the 2015 report, this is now a problem for 49 percent of marketers.

It’s worth it to stop and ask whether your organization is actually improving annually, or if it’s merely dragging its feet. If your organization is experiencing the same issues year after year, it’s okay to ask for help.

A professional team of content producers and editors can provide you with the tools and expertise that will let you take quantum leaps with your current content marketing strategy. Your website traffic will increase significantly when it’s filled with relevant, interesting and thought-provoking marketing collateral and industry news.

Make sure to look for our upcoming article detailing the latest findings from across the content marketing industry. And if you have any statistics that you’d like us to insert, you can send them to me on Twitter @geraldbaldino!