You’ve just spent weeks creating the best piece of content that’s ever been written. The headline is insanely witty, the graphics are great, the content is rich and you’re 100 percent sure that it’s going to go viral.
But it doesn’t…sigh.
Unfortunately, we all know how this feels—it stinks (to put it nicely). You put your blood, sweat and tears into creating an awesome piece of content only to have it fall flat. So, what gives? Well, it may be due to the fact that your content is lacking the following three things:
1. Emotional appeal: When content appeals to people’s emotions—whether it’s humor, curiosity or uncertainty—magical things can happen. Take the infamous “Crying Sorority Girl” video. The video has been viewed over 4,264,527 times on YouTube. Why? Because it’s hilarious. We may not be able to relate to her specific situation, but we’ve all been there in one way or another. To make your content more emotionally charged, appeal to your audiences’ pain points and interests. More importantly, write like you speak as this will allow your true emotion to come through.
2. Compelling design: If you have poorly designed content you can kiss your chances of going viral goodbye. Not only should content be visually appealing, but it should help guide the reader’s eye. Pay attention to where you put elements on a page and use color to your advantage. Remember: visual appeal matters, but it’s only a part of the equation—content needs to be compelling, rich and detailed.
3. Distribution: Give your content the proper push it needs to go viral. Think about your distribution channels. Posting content on your company blog and social media channels are a given; think outside the box. Do you have relationships with influencers who can help give your content more exposure? Have you ever considered syndication?
While it’s almost impossible to predict whether content will go viral, there are ways to improve your chances: appeal to people’s emotions, pay attention to design, and distribute across multiple channels.
Need help getting your content to go viral? Read how we can help by clicking here.
Before she got bitten by the marketing bug, Brooke Neuman worked as a copy editor for Content Boost’s parent company, TMC. As a veteran Content Producer, Brooke draws on her leadership skills and writing expertise to help clients reach their marketing goals. She’s also the creative mind behind the Content Boost blog, featured articles and eNews platforms. When she’s not coming up with killer headlines, you can find her at the beach working on her tan, coaching lacrosse and enjoying her favorite pastime—shopping. Brooke graduated from Endicott College—where she helped the Gulls win four-peat CCC Women’s Lacrosse Championships—with a degree in contemporary journalism.