As any marketer will agree, content marketing feeds that curious and adventurous spirit in all of us. I’m always learning something new and no two days ever feels the same. At the same time, content marketing reinforces tactics and strategies that we inherently know, and it’s great to be reminded of them time and again.
This week, I decided to begin a “Friday Reflections” series, dedicated to doing X y and Z. I truly believe that personal growth, development and fulfillment come from reflecting not only on new lessons learned, but also on those things that we already know. Revisiting our roots as marketers is what will help keep us grounded and level headed.
So this is my promise to you: Every other Friday I (or another member of my team—I have challenged them to join me!) am going to challenge myself to turn away from my stack of emails and ongoing projects, and reflect on the marketing lessons learned from the week. This week I was reminded, in more than one way, of the importance and specialness of trusting your instinct as a marketer.
It all started with a great conversation with our Director of Content Marketing Carrie Majewski. Carrie runs our editorial team but when she is not here, I am her right hand, ready to step in. In Carrie’s absence last week, I found myself needing to delegate more than I do when she is here and, you know what, I found myself rising to the challenge.
While it felt good to hear Carrie express satisfaction with my job performance—confirming that I had made the right calls in her absence—what felt even better was knowing that I simply made the calls. My manager was not there for me to consult, and so I was left to rely only on my managerial instincts. It reminded me of just how important it is that we as marketers challenge ourselves to rely on our gut. In flexing our instinctive muscles, we’ll only continue to strengthen them.
Later in the week, Carrie and I were conducting an interview with a prospective candidate we asked him about the most important lesson he has learned from his current position that he would apply in the marketing field. His answer was just enough: “Trust your gut.” It was remarkable that this individual, with little prior content marketing experience, so innately understood the importance and role of obeying instinct when all else fails. It’s evidence that we were in the room with a potential leader, marketer and true professional. It hit me like a ton of bricks that I need to task myself with consistently and inspired me to reevaluate my own instinctual understandings.
I’m looking forward to what I will learn in the weeks to come—stay tuned and have a great weekend!
Allison Boccamazzo is a writer of many shapes and sizes. She is seasoned in the art of story-telling (she is currently working on getting her novel published) and, as Managing Content Producer at Content Boost, loves telling the tales of unique and unusual brands. When Allison is not managing content and serving as a brand advisor for her clients, she can be found (shamelessly) Netflixing, kickboxing or brainstorming new DIY projects for her apartment. Allison previously worked at “HGTV Magazine” and “Folio Literary Management.” She graduated Cum Laude from Assumption College with a degree in Writing and Mass Communications.