Friday Reflections: Trust your Gut

As any marketer will agree, content marketing feeds that curious and adventurous spirit in all of us. I’m always learning something new and no two days ever feels the same. At the same time, content marketing reinforces tactics and strategies that we inherently know, and it’s great to be reminded of them time and again.

This week, I decided to begin a “Friday Reflections” series, dedicated to doing X y and Z. I truly believe that personal growth, development and fulfillment come from reflecting not only on new lessons learned, but also on those things that we already know. Revisiting our roots as marketers is what will help keep us grounded and level headed.

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So this is my promise to you: Every other Friday I (or another member of my team—I have challenged them to join me!) am going to challenge myself to turn away from my stack of emails and ongoing projects, and reflect on the Continue reading “Friday Reflections: Trust your Gut”

Left Brain versus Right Brain: For Content Marketers it’s a Matter of “And” Not “Or”

I’m sure at some point in your life you’ve heard someone label you (or perhaps you labeled yourself) either “right brained” or “left brained.” But I say, why do you have to be just one? In fact, as a content marketer, I know that I cannot afford to fall into the trap of exclusively thinking either one way or another. Instead, content marketers must extract valuable qualities associated with each side of the brain and integrate them to produce a well-rounded content creation strategy.

So, let’s refresh our memories about which characteristics are associated with each side of the brain. “Left brained” thinkers are usually analytical, literal and organized while “right brained” thinkers are dreamers, emotional and creative. But, the best marketers are analytical and creative; here’s a better look at how they use each side of the brain to create the most effective range of content:

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Calling All Marketers: It’s Time to Pay it Forward

shutterstock_242545840I remember the first time I heard the phrase “pay it forward.” I went to see that 2000 Haley Joel Osment film “Pay it Forward” and sat captivated as I watched seventh grader Trevor McKinney set out to change the world for the better. It got me thinking of the sheer magnitude of change we could leave behind if each of us paid it forward just once.

I was amazingly reminded of the concept last week on my drive to Rhode Island to visit a Content Boost client. About 20 minutes into the ride up north, I noticed I was out of wiper fluid. Now I am pretty responsible/adept when it comes to my car. But I must confess I have never filled up the washer fluid before.

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Super Bowl 2015: The Marketing Winners and Losers

I’ll be honest, I don’t care much for football. Sit me in front of a basketball or baseball game and I’m all in—but football… eh. However, as a marketer, I absolutely love the Super Bowl. After all, what’s not to love when your career centers upon branding strategy and marketing messages? It’s perhaps the one time of year that the best marketing campaigns stream across our television sets (and sometimes some utterly horrible ones). So here’s a look at the true winners and losers of this year’s game:

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Tips for Staying in the Marketing Moment

A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.

One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.

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There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.16436499_WEB_BF_Lancaster39ad15e6-a84f-4ebd-9199-5a22bbc68860

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

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Amongst the Tradeshow Frenzy and Exhaustion, Try Something New with Content Marketing

shutterstock_131742977For those of us who have the privilege (and curse) of getting to attend a sizeable amount of trade shows each year, we’ve learned some of the essential survival tricks:

  • Desperately try to cram all clothing and toiletries needed into a carry-on to avoid checking luggage.
  • Slap a permanent smile on your face from the time you land in the venue city until you take that taxi away from the convention center at the end of a long few days.
  • Dress warm. You may be visiting Vegas in August but convention centers are typically well below 65 degrees.
  • Bring more than enough business cards—chances are you will run out fast.
  • EAT ANY CHANCE YOU GET

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Marketing ‘Without Walls’: Using Social Media to Engage Customers

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On average, people check their smartphone over 150 times each day. Just think about how often you refresh your email at work or glance at your Twitter feed for the latest news. How can your brand use this to its advantage? Simple: by getting users to advertise for you.

The clothing brand, Without Walls, is a great example of how social media can be used to spread brand awareness and increase consumer engagement. The trendy athletic wear website has launched a social media crusade to get its customers up and active in its clothing. Continue reading “Marketing ‘Without Walls’: Using Social Media to Engage Customers”

Unconventional Tradeshow Tips and Tricks for Increasing Leads

tradeshowI love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading “Unconventional Tradeshow Tips and Tricks for Increasing Leads”