In a time of economic strife where financial security is being increasingly sought after, the financial advising market is a very alluring one. In fact, the broker ranks are positioned to increase by 30 percent through 2018 according to the Bureau of Labor Statistics – a figure that blows previous estimations out of the water. This, of course, has seen the rise of many new players in a gradually competitive space.
Continue reading “Why Financial Advisors Need Content Marketing”
As you read this, your competitors are Instagramming. They’re carefully filtering photos, sharing videos that are unique to their brand and garnering “likes” for the custom-tailored content they’re delivering to an audience of over 100 million users. For those of you who have aptly adapted to this online photo- and video-sharing/social networking service, you deserve a hearty pat on the back. However, for those of you who still linger outside of the Instagram universe, you’re unfortunately charging toward a very rude awakening. Continue reading “Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer”
Move over Barack Obama – there’s a new sheriff in the Twittersphere.
The leader of the free world has been overthrown by the Vatican’s newly elected Pope Francis, who now stands as the world’s most influential leader on Twitter. The President of the United States still ranks among the top of influential world leaders, though, currently boasting over 34 million Twitter followers (and who can forget when he obliterated Twitter statistics with his iconic “Four more years” tweet during the 2012 U.S. election?)
Continue reading “What Content Marketers Can Learn from Pope Francis’ Twitter Account”
I know, I know…the last thing you want to hear during the peak of summer is the word “Christmas.” For those of us who experience a traditional summer season (between the months of June to September), we have been spending our days in a hot haze of sand, sun and tanning. However, for content marketers, this could be prime time for getting customers to begin thinking about the most wonderful – and expensive – time of the year.
While your target audience is currently bikini clad and relaxing poolside, there are several ways your brand can begin boosting its holiday spirit with content marketing. Let’s take a look at three reasons why you should get into the content marketing holiday spirit right now.
Everyone can afford to save more money.
Whether you’re a fresh college grad looking to save some change before those student loans kick in, a full-time working adult trying to establish a financial safety net or a more seasoned individual looking to secure a financial future after retirement, storing away your savings is top of mind during every stage of living. This has sent nearly everyone on the hunt for the perfect organization to bank on (pun intended) to keep their money safe while they stack it.
Continue reading “Why Your Online Savings Company Needs Content Marketing”
We all have some set of rules that we abide by. For example, I would consider mine to be treating others kindly, being slow to speak and being quick to listen, among others. But before I get too philosophical, let’s take a look at ten lessons every content marketer should be zeroing in on, inspired by this recent post from Buffer (props!). I now present to you the (unofficial) ten social media commandments that every content marketer should be heeding:
Continue reading “The (Unofficial) Ten Social Media Commandments for Content Marketers”
Is it just me, or have other content marketers begun picking up on the social media signals within the music industry? As we all very well know, social media is a springboard upon which businesses are happily bouncing to bolster brand awareness, lock in customer loyalty and secure sales; however, some of today’s A-list entertainers and musicians are seeing the promise of social media in an entire new light – one that they are hoping will lead to big fat dollar signs. It seems that social media became a strategic element of musicians’ careers almost overnight, which got me thinking…are these tactics genius or just plain desperate? Let’s take a look at three of today’s top celebs who are cashing in on Twitter’s hashtag and we’ll let you be the judge.
Continue reading “Social Media in the Music Industry: Brilliant or Desperate?”
I’ve said it before and I’ll say it again: I’m a proud HBO addict. Every single Sunday night of the year is strictly set aside for curling up on the couch and watching one of my favorite HBO series, one of which is Girls. A relatively young series, Girls follows the life of four 20-something Brooklynites – Hannah, Jessa, Marnie and Shoshanna – as they confusingly navigate through life. Each character has chief characteristics that make her stand out and seem relatable to all of us – whether you have a bad case of the mid-20’s or are old enough to be these girls’ parent. This got me thinking…what would the foursome of Girls look like if they were all content marketers?
Continue reading “HBO’s ‘Girls’ as Content Marketers: Who Would You Be?”
Hands down, the biggest challenge for me throughout college was learning how to write shorter. Prior to mastering this art, I would sit down, get comfortable and then go to town on my assignment. Whether it was an end of the year research paper for my American history course, a short essay for that Intro to Philosophy class or a story for my fiction writing seminar, it always turned out the same: pages proliferated with beautifully unnecessary jargon that made the final product spill over into an insanely long document. While it was well-crafted and still read fluently, it was invaded by words that could have been omitted, sentences that could have been consolidated and phrases that sometimes didn’t even belong. Ouch.
I never in a million years thought that text message marketing was still a “thing.” Oh, but it is. It is a very real thing. I didn’t come to realize this fact until I became part of an SMS marketing campaign that was executed perfectly. Allow me to tell you the story of how I was awakened to the world of text message marketing potential.
Continue reading “SMS Marketing Isn’t Dead, and I’ve Got the Proof That Says So”
