Posted on

How Do You Talk to an Audience Who Can’t Talk Back?

It’s not enough to just talk to your customers anymore. You have to really see them for who they are. You have to truly understand them and understand your connection to them (or the connection you hope to one day establish with them). What have they experienced in life? What may they be facing now? This is the pinnacle of targeting your audience regardless of the objective – whether it’s raising awareness of a greater cause or generating sales.

blog8

Continue reading “How Do You Talk to an Audience Who Can’t Talk Back?”

Posted on

Your Content Marketing Mantra for Today – ‘Let it Be’

let it beOver time, we have shifted from traditional marketing campaigns (i.e. mail-ins, door-to-door and print advertisement) to a world filled with competitive online strategies. It’s no surprise this move to the digital realm has shaken up the brand strategies of many. In fact, when recently asked what their current biggest marketing challenge was, 43 percent of marketers noted that they struggle with differentiating themselves in the marketplace and 29 percent reported that they experience difficulty defining target audiences.

Today marks the 43rd anniversary of the Beatles’ final album release, “Let it Be.” So, if you’re facing some corporate branding roadblocks, consider these words of wisdom for getting your name in the minds of your online audience. When it comes to content marketing strategy, let it be…

Continue reading “Your Content Marketing Mantra for Today – ‘Let it Be’”

Posted on

Don’t be Afraid of the Digital Marketing Monster

I’ve never known a child who did not have at least one kind of irrational fear, perhaps one of the biggest being nighttime monsters in the closet.  This very common fear has cracked open the bedroom door for many children, but as adults, we know these once terrifying tales are just age-old myths.  So…why do we have similar content marketing fears?

monster

Perhaps the biggest reason seems to be from marketers’ collective fear – or general uncertainty – of taking their campaigns to the digital realm. A quick scan on the Web reveals that many individuals are searching for countless articles ranging from “fears that keep digital marketers up at night” to “why marketers should fear digital marketing.” It cannot be disputed that we are indeed amidst a great marketing revolution. In fact, 22 percent of online adults in the U.S. are connecting everywhere, and frequently, according to Research Director and Principal Analyst at Forrester Research, Melissa Parrish. This is a huge need that marketers should be aiming to meet, yet some are not.

Continue reading “Don’t be Afraid of the Digital Marketing Monster”

Posted on

Three Things You Need to Stop Doing When Sending E-mails

spamWe are all inundated with e-mail; we’re sending it, receiving it and saving it. In fact, as of November 2012, 144 billion e-mails were being sent every day. But in an age of social media, it seems like e-mails are a marketing campaign of yesteryear. Not so fast, though. Just because 65 percent of all e-mails are spam doesn’t mean that your company’s targeted e-mail campaign has to get dragged to that daunting folder in customers’ inboxes.

Today, the delete button is heavier than the sword. Here are three things you could be doing wrong with your e-mail marketing campaign.

Continue reading “Three Things You Need to Stop Doing When Sending E-mails”

Posted on

Avoiding the Riptide of Brand Strategy

The sun is shining, the weather is warming and before you know it, we’ll be in flip flops and bathing suits. But it’s not all fun in the sun for some businesses when it comes to brand strategy. Some seem to be instead swamped in a sea of questions, from ‘How do we maintain brand integrity?’ to ‘How do we sharpen our corporate identity?’ For businesses looking to avoid this, Twitter is an excellent way to boost brand.

According to a recent infographic by Mediabistro, in 2012, Twitter was declared the world’s fastest-growing social platform, adding 40 percent more active users between Q2 and Q4 of last year. Twitter is teeming with ways to inspire, create and expand your business to strengthen brand loyalty.

Continue reading “Avoiding the Riptide of Brand Strategy”

Posted on

April Showers Bring Fresh Social Media Strategies

Every minute, 100,000 new tweets are published and six million Facebook pages are viewed, and these numbers only represent what happens on the Internet every 60 seconds. Can you imagine what this will look like in the future? Allow us to put this into perspective for you.

Today’s number of networked devices is equivalent to our global population, and by 2015, this number of networked devices will be twice that of the global population.

Continue reading “April Showers Bring Fresh Social Media Strategies”

Posted on

#HeyCompanyStopSpammingMe

Imagine you’re sitting in a café with your friend in a catch-up session after not seeing each other for a while. You want them to be interested in what you have to say – your new job, relationship and more – but you can’t help but feel like you’re talking at them, rather than with them.

Yawning and eye-wandering ensues, and the discussion takes a turn for the worst.

Have you ever had the same reaction when a business tries to promote its brand to you? It’s yelling, “LOOK AT ME! LOOK AT THIS! LOOK WHAT’S NEW!” but quite frankly, you’re not interested, because it doesn’t apply to you. This is how you can quickly go from marketing to “noise.”

Worried your customers are doing a bit of eye-rolling themselves? Then start keeping your brand messages personalized, fresh and intimate. After all, when a customer feels like you’re talking with them, trust and brand loyalty inevitably develops.

Let’s take a look at some out-of-the box examples of how companies directly engaged their customers, and as a result, created an unbeatable brand strategy:

Continue reading “#HeyCompanyStopSpammingMe”

Posted on

Are Your Customers Just Not That Into You?

Let’s be honest for a second; it’s really hard to stomach the fact that your hard-earned customers may stray from you one day. While the reason can sometimes be completely unclear, the truth is screaming out to you in a whinny voice: your once loyal customers are now cheating on you with a company who is younger, more attractive and has a better physique (ahem, we mean a superior brand strategy). This other option looks better and piques their interest more. I know it’s hard pill to swallow, but some tough love might be just what you need to shape up and win them back.

Continue reading “Are Your Customers Just Not That Into You?”