Posted on

ContentGems’ New Hootsuite Integration Will Skyrocket Your Content Marketing Capabilities

I love Twitter. It wasn’t love at first sight, but after getting to know the social platform better and, more importantly, understanding how it can optimize my content marketing agenda, it quickly stole my heart. However today, it’s not enough anymore to just follow people on Twitter. It’s not enough to follow Gartner if you’re in the tech space; you’re missing the mark if you’re only following Bobby Flay as an aspiring chef; and it just doesn’t cut it anymore to follow that top social media influencer or communications strategist as a content marketer.

contentContent marketers are being pushed now more than ever to proactively find exciting content and deliver this content to its target audience as quickly as possible. In other words, there’s always a way to further surpass standard practices to find those “diamonds in the rough” type of material. While Twitter is great to get you started, it’s certainly not an end-all solution. This is where platforms like Hootsuite come in.

I might just be addicted to Hootsuite. In my ever-filled tab bar throughout the day, Hootsuite’s infamous owl icon serves as my content marketing compass. It’s a directional guide of which I can always return to manage, organize and discover new content from those I’m following and keeping a close eye on.

Continue reading “ContentGems’ New Hootsuite Integration Will Skyrocket Your Content Marketing Capabilities”

Posted on

The Rise of Native Advertising for Content Marketing

Have you ever been on the Web and seen an article that really appeals to your interests, only to find that it’s an advertisement? All of a sudden that really funny, interesting, insightful article you couldn’t wait to explore is stripped bare, exposing its true identity: A fallacious marketing ploy to gain your attention. This type of scheme – called an “advertorial” – can feed a customer’s distrust in a company rather than destroy it. And that’s exactly where native advertising comes into the picture.

Continue reading “The Rise of Native Advertising for Content Marketing”

Posted on

Foursquare’s ‘Time Machine’: A Content Marketer’s New Best Friend

When the commanding forces of social and mobile combined – widely known as the “social revolution” – companies were pushed to accelerate content marketing strategies to further engage existing customers, to pique the interest of those uninterested and to keep their brand at the forefront of as many churning minds as possible.

Having said that, we’ve read countless articles jam-packed with pieces of advice about how Twitter, Facebook, LinkedIn, Pinterest and Instagram can help secure leads, increase traffic and establish companies as thought leaders in their respective spaces. I don’t know about you, but it’s all beginning to morph into one giant, redundant social marketing entity. Where’s the splash of uniqueness that keeps these words of wisdom fresh? That’s exactly what sparked the light bulb above my head when I caught wind of a new tool, Foursquare Time Machine.

Continue reading “Foursquare’s ‘Time Machine’: A Content Marketer’s New Best Friend”

Posted on

Everything You Need to Know About Using Vine for Content Marketing – Part 2

In part one of this series, we discussed the basics of Vine and why it should play an integral role in your company’s content marketing strategy. However, knowing the history of this mobile video sharing app and what it is simply isn’t enough to augment sales, bolster brand awareness and secure leads.

Sure, it helps to know that Vine videos are four times more likely to be shared than branded online videos and that four days worth of YouTube videos are shared on Twitter every minute. But, in today’s image-centric and social media driven world, it is most vital to know how this critical tool can be leveraged to support your unique business objectives. Otherwise, these numbers have no meaning.

Continue reading “Everything You Need to Know About Using Vine for Content Marketing – Part 2”

Posted on

Content Marketing and Flying Sushi

If you haven’t heard yet, YO! Sushi, a London-based chain, is setting the bar for virtually everyone on how to keep things fresh, exciting and innovative.

yo sushi

It isn’t uncommon for pioneers of a ground-breaking movement to feel that their efforts go to waste once the trend they carefully fostered becomes widespread. In doing so, some feel that a once a game-changing decision can become devalued after going mainstream. Think about it; the commercialization of grunge rock in the 90’s, the emergence of social media over the last decade, and the advent of the smartphone.

Continue reading “Content Marketing and Flying Sushi”

Posted on

Everything You Need to Know About Using Vine for Content Marketing – Part 1

vineVine – a mobile app acquired by Twitter back in October 2012 – has quickly made its way into our social media schedules and hearts. Whether it’s being used to propose to your significant other (yes, it’s happened) or being leveraged by a business looking to broaden its social media horizons, the app has exploded since its initial release on January 24, 2013. In fact, in less than five months since being introduced to the public, Vine not only became the most used video-sharing application on the market, but also the number one most downloaded free app within the iOS App Store.
Continue reading “Everything You Need to Know About Using Vine for Content Marketing – Part 1”

Posted on

What Content Marketers Can Learn from Today’s Hottest Celebrities

celebrityI don’t know why, but I love talking and hearing about celebrities. Maybe that’s because they’re everywhere we look; whether magazine flipping, channel surfing or driving around, we constantly see their faces sprawled across pages, smiling onscreen or plastered on billboards. And chances are you’re just like me. In fact, I bet the headline of this blog reeled you right in without you even knowing why. Maybe it’s a liking born out of habit. Maybe we’re unaware of our secret addiction. Maybe we’ll never know.

Continue reading “What Content Marketers Can Learn from Today’s Hottest Celebrities”

Posted on

Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong

If a picture is worth a thousand words, then a video is truly priceless. Or at least, because of the rising ubiquity of content marketing methods, it is.

cheeriosCommercials are nothing new in the advertising foray (for some of us, they’ve been around as long as we can remember). In fact, some commercials are so wonderfully crafted that they remain ingrained in our memories forever. For example, Wendy’s 1984 “Where’s the Beef?” advertisement went on to become a widespread catchphrase in most of North America. And who can forget Apple’s iconic 1984 Super Bowl commercial, which introduced the Macintosh and made viewers swoon 25 years later? It is commercials like these that take brands and turn them into legends.

Continue reading “Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong”

Posted on

What Did You Just Say?

We’re all looking to differentiate ourselves; it’s essentially a top goal of content marketing.

We’ve all been given the same advice from marketing managers: “stand apart,” “have a cutting edge,” “make a difference”…but how speakingexactly are we living up to these expectations? What is it that enables us to stand apart when compared to the mound of competitors striving to do just the same?

A piece of this puzzle is found in the way we speak.

Continue reading “What Did You Just Say?”

Posted on

The Seven Deadly Social Media Sins of Content Marketing

If you’ve just joined the content marketing club, you’ll soon be flying high in the social media stratosphere. Social media is world full of unlimited content marketing possibilities. In fact, the networking strategy produces almost double the marketing leads compared to trade shows, telemarketing, direct mail or pay-per-click (PPC), according to research this year from HubSpot.

But before you get ready to take off, you must first beware of the seven deadly sins of using social media when it comes to marketing your content.  

deadlysins

 

Continue reading “The Seven Deadly Social Media Sins of Content Marketing”