Eric Lebowitz, Digital Content Editor

03/07/2014

Blogging Lessons from Fantasy Baseball: Use Your Assets Wisely

Earlier this week I participated in the annual player draft for my fantasy baseball league, a time-honored tradition that takes place all over the country and helps drive the $3.6 billion fantasy sports industry. In years past, our league had used a traditional “snake” format for drafting, which simply means that teams draft in a linear order in each round, the order reverses the following round and this continues until all team rosters are full.

This year, however, we decided to try a new auction format, where each team is given a budget of 260 virtual dollars to bid on players any way they desire. The auction draft is more complicated than a traditional system but can also be more stimulating, as the level of strategy necessary increases immensely.

Continue reading “Blogging Lessons from Fantasy Baseball: Use Your Assets Wisely”

02/21/2014

Going for the Gold with Your Brand Strategy

The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.

Continue reading “Going for the Gold with Your Brand Strategy”

02/07/2014

When Push Comes to Shove, Quality Content Wins the Day

I must confess, I have an unlikely favorite new TV show. That the show would become my new darling was improbable not only because it airs on PBS, but because the British accents and colloquialisms mean I often have to rewind to make sure I understand what is being said. Still, I have fallen in love with “Sherlock.”

“Sherlock”—starring Benedict Cumberbatch as the famed detective and Martin Freeman as Dr. Watson—is produced by the BBC in England and airs on PBS in the U.S. Seasons consist of just three episodes, all running 90 minutes without commercials. Essentially, each season is like a trilogy of three movies that follow the adventures of younger, modern-day versions of Sir Arthur Conan Doyle’s famed characters.

Continue reading “When Push Comes to Shove, Quality Content Wins the Day”

01/17/2014

Customer Service: It’s all About the Little Things

If you follow the news at all, you are probably well aware by now of the massive data breach that sent retail giant Target spiraling into a public relations crisis from which it has yet to emerge. As you may also know, the company has taken almost as much flak for the difficulty shoppers had reaching customer service—and the treatment they received from call center agents once they did—as it did for the intrusion itself.

Here at Content Boost, we write often about the importance of customer service, the impact it has on consumers and a brands image. In thinking about and discussing Target’s predicament over the past few days, I thought a lot about how companies distinguish themselves as customer service leaders. As they often do, my thoughts turned to golf.

Continue reading “Customer Service: It’s all About the Little Things”

12/30/2013

What Exactly is Good Content Marketing?

As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same.

Continue reading “What Exactly is Good Content Marketing?”

12/20/2013

A Superhero in the Real World

In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.

As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box. Why you ask? Batman, of course.

Continue reading “A Superhero in the Real World”