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More Blog Traffic Might Be Sitting Right Under Your Nose

If you’ve ever maintained or contributed to a blog, you know how difficult it can be to grow your readership. Perhaps you are even familiar with the daily ritual of logging into your blog platform to check on your visit and click numbers, hoping against hope to see an uptick. TrafficUnfortunately, no magic formula for a successful blog strategy exists, but you do have options at your disposal that increase your chances.

What may surprise you about these tips and tricks is that they don’t require much time or effort. In fact, they may actually be strategies you already know to be effective but have neglected recently because you’ve been sidetracked by other tasks. If you are making a push to boost your blog numbers, consider implementing these fool-proof tactics:

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Tips for Staying in the Marketing Moment

A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.

One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.

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A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. (Quick reminder, Content Boost’s parent company TMC sponsors ITEXPO, a biannual trade show in Miami and Vegas each year.)

So rather than try to recap four whirlwind days, I figured I’d instead touch on some of the highlights. To help me better organize my thoughts—I’m still catching up on sleep—I broke my ITEXPO education into categories:

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For LeBron James, Four Years Made All the Difference

In 2010, NBA superstar LeBron James, having just completed his first professional contract, announced during a surreal television special that he would be leaving his “hometown” Cleveland Cavaliers (James actually hails from Akron, Ohio) and playing for the Miami Heat. “The Decision,” a 75-minute interview with Jim Gray in which LeBron waited nearly 30 minutes before actually declaring his intention, aired on ESPN and was a ratings boon for the network.

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Saying Goodbye to My All-Time Favorite Branding

This week, the best golfers in the world take aim at Pinehurst No. 2 in North Carolina for the 114th U.S. Open. The event features a lot of juicy storylines, from Tiger Woods’ absence to the recent redesign of the hallowed venue.

One storyline has fallen largely through the cracks, however, with the notable exception of my golf buddy Alex Myers at Golf Digest. With the tournament telecast switching from NBC to FOX next year, what I consider to be the greatest theme music ever written will no longer be part of the broadcast.

And that is a bummer.

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The Sad Plight of the New York Mets

On the mantle in my parents’ living room there is a picture of me at a Mets game, five years old eating ice cream out of a plastic helmet and loving life. Without giving away my exact age, that means I have been a Mets fan for about 25 years.

As any Mets fan knows, the team has its fair share of great moments that are inevitably followed by soul-crushing disappointments. But lately, the Mets have had greater problems than anything that’s happened on the field. Starting with the revelations that Mets ownership had invested with Bernie Madoff the franchise has suffered one embarrassment after another over the past five years.

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No Such Thing as Bad Publicity? We Beg to Differ

When marketers say that there is no such thing as bad publicity, what they actually mean is that if nobody is talking about your brand, you are in serious trouble. While that is undoubtedly true, all you have to do is take a look at recent news to understand that negative exposure can seriously damage a brand’s image and have a major impact on its finances, customer satisfaction levels and public credibility:

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The Beauty of Content Marketing? Everybody has a Story to Tell

Before I entered the wonderful world of content marketing, I worked for Golf Digest Magazine, perhaps the most prestigious golf publication in the world. As a golf-lover, it was a job I enjoyed thoroughly and it was a job that was also highly educational.

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Perhaps the most surprising and significant lesson I learned during that time was how important it is for amateur players to play with equipment custom fitted to their swing specifications. Many weekend hackers mistakenly believe that custom clubs are only beneficial for professionals when, in fact, nothing could be further from the truth.

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