A Win for Oreo’s Great Gatsby Tweet

Oreo nailed it with its Great Gatsby inspired tweet that it posted on the film’s booming opening day last Friday.

While the tweet never specifically mentioned The Great Gatsby by name, it alluded to some of the story’s main points including the iconic and symbolic Doctor T.J. Eckleburg billboard—promoting an optometrist’s practice but also serving as a reminder of the growing commercialism of America and the emergence of the American dream—and J. Gatsby’s affinity for calling everybody “old sport.”  Perfectly tying it into the Oreo brand, the company shared a tweet that read “A Great story calls for a great cookie.”

Oreo   tjeckleburg

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Why Animal Memes are Marketing Gold

The concept of an animal meme is simple: take a photo of a cute or silly looking animal, add a witty caption, and then share it on the Internet. It’s been around for years, it’s over played, but yet you still read every one you come across. Let’s break down why memes work. Highly consumable and easily sharable content (an image in this case)… check. Short, easy to read text… check. A dash of humor… check. We have ourselves a winner.

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Online users are gravitating more and more towards rich content. We see this through the explosion of networks such as Pinterest and Instagram, which are made up almost entirely of images and very light on text. Blogs that contain images typically resonate better with readers than those without. Social media posts which contain an image or video see high engagement rates.

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Martha Stewart Joins Match.com – And How It Can Help Your Business

After plugging her new book, Living the Good Long Life last week, Martha Stewart revealed to NBC’s Matt Lauer that she was looking for love on Match.com.  “I’ve always been a big believer that technology, if used well, can enhance one’s life. So here I am, looking to enhance my dating life,” she writes in her online profile.

MarthaStewart

Rumors have swirled that the domestic diva is not actually looking to find her match, but rather seeking publicity to sell more copies of her newly penned book. After all, her Match.com username also happens to also be “thegoodlonglife.” Whether or not the rumors are true, she has been successful in creating a buzz.

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Everyone is a Journalist with Social Media

The recent tragedy in Boston has stirred up a lot of conversation over the past few weeks. As I was driving home last week, NPR brought up an interesting topic on its radio show, “All Things Considered.” The discussion was based around the fact that we now use Twitter as a breaking news source, which got me thinking…

Twitter was jammed with minute to minute updates, from snippets of conversation about the driving reasons for the unthinkable attack to information that Bob heard from Mary in the office. Twitter users were certainly staying informed, but were they receiving accurate information?

That part is debatable. If I was a betting kind of gal, I’d say that most tweets that went out that day and in the days following weren’t fact checked or confirmed; they were sent out as quickly as the information was received, leading to a lot of misinformation.

More and more users are turning to social media as a breaking news source. How do we know that the information we receive through Twitter or Facebook is correct? We don’t. How do we know that information received through traditional media is correct? We don’t. However, we can safely assume they will try to be as accurate as possible to maintain their credibility. Social media has, in the past few years, allowed everyone to act as a journalist to report on the latest breaking news. As for me, I think I’ll leave it to the professionals.

5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.

Hootsuite

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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

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How Do I Know Which Social Media Platforms are Right for Me?

So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.

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Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.

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