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Tipoff is Here: Do You Have What it Takes to Play till the Buzzer Sounds?

shutterstock_90617275With the play-in-games behind us and all 68 bracket spots filled up, now the fun really begins.

Today, 16 teams take to the court to inch one step closer to the Sweet 16, and millions upon millions of fans from across the country figure out a way to squeeze in pressing work meetings with live streaming from their desks. (Did you know the groundswell of excitement surrounding college basketball and brackets costs $1.2 billion for every unproductive hour at work?)

March Madness is officially here and every company can actually learn a thing or two from the tournament about best practices and corporate mindset.

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Yes, 311 is Still Around, Their New Album is Great & Their Marketing Strategy is Even Better

These days, unless you’re Justin Bieber, Miley Cyrus or Lady Gaga, odds are you’re not going to sell a lot of records. Whereas the Backstreet Boys sold 9.4 million copies of Millennium in 1999—the most of any artists that year—Justin Timberlake topped the charts in 2013, selling 2.4 million copies of The 20/20 Experience.

311_AustinKeep in mind that those numbers represent the highest-selling albums of the entire year. One can only imagine how many copies the average album sold.

Musicians used to depend on album sales to support their livelihood, but in the age of the Internet and easy digitally sharing, it is reasonable to conclude that people are simple sharing (read: stealing) music from these artists rather than buying albums. Because of this, musicians are increasingly depending on their live act to serve as their main source of income. Continue reading “Yes, 311 is Still Around, Their New Album is Great & Their Marketing Strategy is Even Better”

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Content Marketing Got Us to the Moon. What Can It Do for Your Brand?

If someone were to ask you how the U.S. first landed on the moon, your first response would probably be “in a rocket ship.” But did you know that it was actually content marketing that drummed up enough support from the American public to actually drive the initial lunar mission in the first place?

As “Marketing the Moon: The Selling of the Apollo Lunar Program” co-author David Meerman Scott explained in a recent Forbes interview, when President Kennedy first challenged the U.S. to put a man on the moon by the end of the decade in 1961, he faced an awesome task.

8252445373_73e38a057d_z“Imagine convincing the American public to spend as much as four percent of the national budget in some years, to send twelve people to the surface of the moon,” Scott said. “It was a crazy thing to do and marketing got us there.”

Continue reading “Content Marketing Got Us to the Moon. What Can It Do for Your Brand?”

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The Day in the Life of a Content Marketer

shutterstock_110537546Congratulations! You have officially entered the world of content marketing—a world rife with editorial calendars, social media platforms, inbound/outbound marketing campaigns, SEO metrics, demand generation… or have you? For starters, do you even know how to define “demand generation?” Do you even have a documented content strategy in place?

The reality is that while many top-level marketers claim to “walk the walk and talk the talk” when it comes to content marketing, a vast majority are merely only wading in the content marketing pool—rather than diving in head first. Need proof? While 93 percent of B2B marketers and 90 percent of B2C marketers are leveraging content marketing tactics, only 42 percent and 34 percent, respectively, feel their strategies are effective.

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Three Considerations Accelerating the Content Marketing Movement

shutterstock_124219390Historically, there are those junctures in time in which we simply start accepting that a new fate is on the horizon: it happened back in the 19th century with the invention of the typewriter, again in the late 90’s with the dot-com bubble, and more recently with the innovation of the smartphone. And it seems once again we are at the crossroads of a massive shift rocking the business environment—that of content marketing.

Simply put, we are at that familiar place we have been centuries before where early adopters are embracing this avant-garde approach to marketing, full of gumption, while others remain on the sidelines wondering if this trend will really stay. But all one has to do is take a look at history to know that content marketing is only at its dawn. Let’s take a look at three major forces that are forever changing the way in which we go-to-market: Continue reading “Three Considerations Accelerating the Content Marketing Movement”

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Content Marketing: Forever Changing Our View of Cutting-Edge Marketing

shutterstock_161159720“Content marketing is fundamentally changing everything about marketing,” Steve Rotter, Brightcove’s vice president of marketing, put out there as his opening remark for his ContentTECH presentation titled “Video Technology Bootcamp – Fueling Your Content Marketing with Video.” From the way we staff our marketing departments to the way we allocate our budgets, content marketing is rocking the business space, Rotter argued during last week’s virtual event. Moreover, failure to recognize this movement leaves you trailing limply behind the competition.

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True or False? Dispelling the Top Three Content Marketing Myths

ttrue or falseThere are a lot of misconceptions out there. For example, that all Australians drink Fosters beer and that you can die from consuming Coca-Cola and Pop Rocks at the same time. There’s even a myth that the famous candy bar, Baby Ruth, wasn’t actually named after the “The Great Bambino.” We know, shocker. Content marketing has its fair share of misconceptions as well. Below we uncover the truth behind the top three content marketing myths. Continue reading “True or False? Dispelling the Top Three Content Marketing Myths”

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Top Five Reasons to Fall in Love with Content Marketing

cupidIt’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza.  You guessed it:  Valentine’s Day.

Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”

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The Majority of Consumers Want to Find Their Own Answers; Content Marketing Can Help

A new study by Forrester Research shows that 67 percent of consumers use Web self-service knowledge to find answers to their questions. This information is very useful for those interested in getting involved with content marketing, which moves beyond the traditional ways that marketing has been used in the past, allowing businesses to create a wealth of great content that showcases not just what is new within their company, but what’s happening within their industry at large.

customertile Continue reading “The Majority of Consumers Want to Find Their Own Answers; Content Marketing Can Help”