Imagine you’re sitting in a café with your friend in a catch-up session after not seeing each other for a while. You want them to be interested in what you have to say – your new job, relationship and more – but you can’t help but feel like you’re talking at them, rather than with them.
Yawning and eye-wandering ensues, and the discussion takes a turn for the worst.
Have you ever had the same reaction when a business tries to promote its brand to you? It’s yelling, “LOOK AT ME! LOOK AT THIS! LOOK WHAT’S NEW!” but quite frankly, you’re not interested, because it doesn’t apply to you. This is how you can quickly go from marketing to “noise.”
Worried your customers are doing a bit of eye-rolling themselves? Then start keeping your brand messages personalized, fresh and intimate. After all, when a customer feels like you’re talking with them, trust and brand loyalty inevitably develops.
Let’s take a look at some out-of-the box examples of how companies directly engaged their customers, and as a result, created an unbeatable brand strategy: