Text just not cutting it anymore to convey your message on Facebook? Well you’re in luck. Facebook has introduced photos to Facebook comments. The feature was originally available for personal accounts and has since been rolled out to brand Pages.
Continue reading “Photo Comments for Facebook Pages – Let the Fun Begin”
I’ve said it before and I’ll say it again: I’m a proud HBO addict. Every single Sunday night of the year is strictly set aside for curling up on the couch and watching one of my favorite HBO series, one of which is Girls. A relatively young series, Girls follows the life of four 20-something Brooklynites – Hannah, Jessa, Marnie and Shoshanna – as they confusingly navigate through life. Each character has chief characteristics that make her stand out and seem relatable to all of us – whether you have a bad case of the mid-20’s or are old enough to be these girls’ parent. This got me thinking…what would the foursome of Girls look like if they were all content marketers?
Continue reading “HBO’s ‘Girls’ as Content Marketers: Who Would You Be?”
The length of one’s attention has a lot to do with age. Think about it… if you give a 10 month old a red plastic block to play with, he will taste it, feel it, and even throw it. The block grabs his attention for a few minutes at least. If you give the same block to a 10 year old, however, he will just throw it at you within seconds! Chances are the pre-teen already knows the texture, understand not to eat it and won’t give it a second thought.
Does the same hold true for adults?
Continue reading “Do you Know the Length of Your Audience’s Attention Span?”
There’s always money in the banana stand.
So says George Bluth, the patriarch of the well-to-do, quirky family chronicled in Arrested Development, a sitcom which ran quietly on FOX between 2003 and 2006 but developed a rabid cult following its cancellation. In the years following, rumors of a fourth season and a movie in the works popped up time and again. Then finally, in 2011, Netflix agreed to license and exclusively distribute a fourth season through its streaming network.
That entire season’s 15 episodes were released on May 26. Continue reading “For Netflix, There’s Always Money in the Banana Stand”
If you had the choice to interrupt your customers or to provide them with enriching content which just so happened to capture their attention, which would you choose?
Such is the difference between traditional marketing—billboards, radio spots, television commercials and newspaper ads—and content marketing. Whereas the former aims to grab a hold of the viewer’s attention for a brief moment, the latter seeks to provide the same viewer with multiple forms of valuable content in order to help build and grow a long-term relationship. Traditional marketing is expensive and provides not much more than a distraction. Content marketing offers valuable information and entertainment which lasts longer and can be shared on social networks with ease.
In light of this, it shouldn’t really come as a surprise that businesses are increasingly looking toward upping their content marketing efforts. According to Jonathan Lister, who oversees the North American advertising sales and operations for LinkedIn, 18.9 percent of marketers focused primarily on content marketing in 2012. In 2013, that number has jumped to 34.8 percent. Continue reading “Why Content Marketing Makes Sense”
I usually take a trip up to Fairfield to see my mother at least once every week. It is not on a particular day. It is usually spontaneous and it can very well be a Monday night or Sunday all day. The one thing that stays constant is her favorite TV station ‘Caracol TV. It is full of news, soap operas, comedies, reality TV, singing competitions and the Colombian version of “Judge Judy.” It is an all encompassing station covering everything under the sun including politics, religion and, of course, sports.
Saying that she loves her Colombian TV station is definitely an understatement. It’s on when she cooks, cleans, and even sleeps. It’s even on when she isn’t home! So when I go to her house I dare not turn the thing off; there is a chance I could miss a monumental occurrence in our native country. I do, however, turn the volume down a bit as I decompress in her soft leather recliner.
I don’t particularly pay attention to the programs that run during my visit but having a background in TV post production I do pay attention to the commercials, of all things. In former roles, I wrote hundreds of on-air promos and even hired voice-over actors depending on the company’s production schedule. So for me it is something that I naturally have a pretty good ear for. I have noticed that during the commercial breaks her station uses the same voice-over actor. It doesn’t matter what the commercial is about. It’s always the same guy. His voice is smooth, monotonous and deep. It’s not a quick sell, and it isn’t overly “car salesman” hyped up nonsense. It’s instead like an older uncle talking through the television set. These types of commercials are significantly different from American television commercials, where there are way more graphics, color, volume, hype and a call to action in every other breath. So which is more effective?
Some birds are so hard headed that when they spot a window and see their reflection, they keep ramming into the window over and over again. They will only stop to land on their feet or their back, fly back around to the starting point, flap their wings, gain speed and ‘thwap’ smash full speed into the same window all over again. They continue this from dusk when light first finds its way until dawn when the light slowly fades the mirrored image from the same window.
I am no handyman. Trust me, I have tried. Once, I attempted to install a new light fixture in our spare bathroom. I proudly put the thing together; after hours of figuring out the red and black wires go here and the ground wire goes there. I was pumped up and ready to boast about my handyman powers. I flicked the switch and the only thing that kept turning on and off was the living room cable box.
It was immediately reaffirmed; I am definitely no handyman or an electrician. The problem is, I have no patience. I can’t sit there for hours and not fix something. So when my brother-in-law came over to fix the stand up shower that we had stopped using over a month ago due to the hot handle breaking off, I was very excited. What I didn’t expect is him bringing not one, not two but three different tool boxes full of neat tools I have never seen before.
Every business knows the importance of promoting the company brand through marketing, but as easy as that may sound, it is not. There is a very fine line between positive efforts that are misinformed. It is very easy to do more harm than good. Here are some common offenses you may not even know you’re committing.
Continue reading “5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One”
Content marketing is King. We all know the importance of it. There are countless studies, data and reports that remind us that websites feed off of the time and energy we inject into our content.
Content is the protein that websites need to make them strong, vibrant and profitable. Content Boost can help you improve audience engagement, traffic to your website and augment social media presence.
But for all you B2B, B2C, not for profit, entrepreneurs or solo-preneurs out there, who want to see how other companies effectively sabotage their content marketing strategies, please take a look at this awesome slideshow:
