If there is one thing I’ve learned about content marketing it’s that not all digital channels are ideally suited for every industry. Before you get started, you should first take into consideration the types of channels your audience uses the most as well as the ones capable of encapsulating your voice most effectively.
Continue reading “Three Essential Content Tactics for Travel Industry Marketing”
December has officially begun, and that means resolutions are being made in an effort to make 2016 a bigger, better and brighter year than ever. Here at Content Boost, we’ve set our sights on a few New Year’s Resolutions—for example, enhance the customer experience even further and participate in more charitable causes—however, one resolution in particular involves featuring more marketing experts on our blog, in addition to our internal team of professionals.
Continue reading “Calling All Marketers: Cast Your Voice on Content Boost’s Blog!”
Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?
If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading “Stop What You’re Doing And Read Google’s Latest Search Quality Rating Guidelines”
Recently you’ve been hearing a lot of talk about how content marketing can help grow your business. But you just haven’t had the opportunity to get the process started in your organization.
So, what does your Thursday look like?
Clear your schedule and head to Norwalk, Connecticut, for an all-day seminar—the Content Boost Crash Course—where you’ll learn the latest content marketing strategies and best practices. You’ll also gain expert advice about how to build a stronger digital brand and improve the way you engage with your customers.
There will be sessions on building content-driven online communities, effectively using social media, and driving revenue from your content initiatives. You’ll also be treated to breakout sessions, brand evaluations, video interviews, lead generation tips and more. Continue reading “Want to Win A Free Blog Post? Attend the Content Boost Crash Course!”
At this point, you’re already sold on the idea of starting a blog for your business, and using it to move forward with content marketing like 81 percent of B2B organizations are currently doing.
So what’s holding you back from getting started?
You have questions. Lots of them. And so you’re dragging your feet about moving forward with the project, as you don’t want to rush into the process and risk painting your organization in the wrong light. Meanwhile, your competitors are pumping out multiple blog posts per week.
If this describes your situation, I understand what you’re going through. After all, there are a lot of things to consider when starting a blog, such as:
Tone and style: Should your blog be loose and creative, or strictly business? A blog is a direct reflection of your corporate brand, and so it’s vital that your messaging aligns with the image you are trying to create for your company. Continue reading “Let’s Talk About That Blog of Yours”
Let’s get one thing straight: I love the experience of travelling, from packing my bags and heading out the door to adventuring and exploring new and exciting locations. So in most cases, if you approach me and say “let’s go on vacation,” I’ll probably agree on the spot.
Getting me to follow through with the process, on the other hand, is like pulling teeth.
Allow me to explain why.
First, a bit about myself: I’m 28 years old (that’s right, I’m a millennial), have two dogs to look after, a full time job, financial obligations, and a tight schedule.
So while it always sounds great to plan a vacation, it’s difficult for me to actually make it happen. I say this from experience; right now my girlfriend and I are trying to plan a trip to Denmark. It’s just not easy. We can’t up and leave on a whim, even when we see amazing travel deals.
But alas, you say! Aren’t all millennials freewheelers like the ones the mainstream media likes to portray? Continue reading “How The Travel Industry Can More Effectively Market Towards Millennials”
A lot of people ask me, “should my business be blogging?”
It leads me to believe that there is still, amongst the majority of professionals—particularly at the small-to-medium sized 
business level—a fundamental misunderstanding as to how blogs fit into the sales funnel.
If you don’t grasp how the sales funnel works, it can be easy to dismiss a blog as a frivolous expenditure and thus, a gigantic waste of time. But rest assured, blogs have an important place in the sales process.
Here is how a blog fits into the sales funnel. Keep in mind that the sales funnel works from the top-down: Continue reading “Understanding a Blog’s Position in the Sales Funnel”
You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust.
By outsourcing either some or all of your content needs, you can spend less money on the resources required to obtain professional, compelling copy. There are also several hidden benefits to outsourcing content production that you may not be aware of.
Here are three unexpected perks of working with a content strategy vendor:
Fresh perspective about your brand: As a marketer, it’s easy to spend so much time thinking and talking about your products and services that you become bored with them.
What winds up happening is you lose the spark of interest that is needed to make your brand exciting to consumers. Continue reading “3 Unexpected Benefits From Outsourcing Content Production”
Back in April, PepsiCo made headlines when the company announced plans to stop shipping bottles of Diet Pepsi containing aspartame—a widely used but controversial artificial sweetener. And this week, the first shipments of its new aspartame-free beverages, containing the sweeteners sucralose and acesulfame potassium (or “Ace-K”), will slowly make their way onto grocery store shelves.
It’s a big change for the Diet Pepsi brand, and one that comes at an important time as we’re exactly one month away from the big September 10 kickoff to the NFL season. So executives at PepsiCo are waiting with bated breath to see how customers will react to the change.
The big question is, will the change encourage consumers to continue reaching for Diet Pepsi? Or will more people start reaching for Diet Coke? Only time will tell how consumers react to the new product.
As you can see, making a change to a product can be a stressful experience. This is especially true in the food and beverage industry, where making even a small adjustment—like replacing an ingredient—can have a massive impact on taste, and thus consumer perception. Continue reading “Retooling Your Brand? Make Sure You Have Supporting Content”
Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.
This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables. Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.
Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading “Three Reasons To Consider The New Content Boost Word Bank Package”
