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5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.

Hootsuite

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Which Hat Do You Want to Wear Today?

We’ve all been there. For me, it was my first job after college as a newspaper reporter. After writing seven stories for the week, I was instructed that it was now time to lay out the paper. ‘Lay out the paper?,’ I panicked. ‘Shouldn’t an art team do that?’ After all, while I may certainly be a whiz at Word and NewsPro, I quite candidly do not know the difference between leading and kerning and justification and hypthenation.

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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

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5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One

Every business knows the importance of promoting the company brand through marketing, but as easy as that may sound, it is not. There is a very fine line between positive efforts that are misinformed. It is very easy to do more harm than good. Here are some common offenses you may not even know you’re committing.

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How to STINK at Content Marketing

Content marketing is King. We all know the importance of it. There are countless studies, data and reports that remind us that websites feed off of the time and energy we inject into our content.

Content is the protein that websites need to make them strong, vibrant and profitable. Content Boost can help you improve audience engagement, traffic to your website and augment social media presence.

But for all you B2B, B2C, not for profit, entrepreneurs or solo-preneurs out there, who want to see how other companies effectively sabotage their content marketing strategies, please take a look at this awesome slideshow:

How to STINK at content marketing

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Is Content Still King?

The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?

Content for SEO

Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.

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#HeyCompanyStopSpammingMe

Imagine you’re sitting in a café with your friend in a catch-up session after not seeing each other for a while. You want them to be interested in what you have to say – your new job, relationship and more – but you can’t help but feel like you’re talking at them, rather than with them.

Yawning and eye-wandering ensues, and the discussion takes a turn for the worst.

Have you ever had the same reaction when a business tries to promote its brand to you? It’s yelling, “LOOK AT ME! LOOK AT THIS! LOOK WHAT’S NEW!” but quite frankly, you’re not interested, because it doesn’t apply to you. This is how you can quickly go from marketing to “noise.”

Worried your customers are doing a bit of eye-rolling themselves? Then start keeping your brand messages personalized, fresh and intimate. After all, when a customer feels like you’re talking with them, trust and brand loyalty inevitably develops.

Let’s take a look at some out-of-the box examples of how companies directly engaged their customers, and as a result, created an unbeatable brand strategy:

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Marketing during Human Tragedy = Unthinkable Insensitivity

To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross understatement. The unfathomable events that transpired this week—from the very first explosion during the Boston Marathon, to the Texas fertilizer plant blast, to the still ongoing hunt for Dzhokhar A. Tsarnaev—have left us all without words.

Disbelief, Distraught, Empathy, Anger and Confusion have entered our world—from our local delis to our workplace to our neighborhoods. And all we can do is ask: “Why?”

Why does such evil exist in this world? Why has our universe become so recently shattered—not to forget the Batman movie shooting to the Sandy Hook massacre—making us afraid of even our own shadow? Why does it seem that acts of cruelty occur more frequently than acts of benevolence?

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How Do I Know Which Social Media Platforms are Right for Me?

So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.

social

Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.

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