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Channel Your Inner Minuteman to Bounce Back Your Brand

I know it’s only January, but I’m already getting excited about college basketball—mainly because my Alma Mater, UMass, is currently holding down the number 19 spot in the nation. And after a victory over rival St. Joseph’s, all signs indicate that they could move up even further in the rankings.

4704575195_a9006fc904In case you are unfamiliar with UMass basketball, there hasn’t been much to get excited about over the past 15 years. But this year, the Minutemen are carrying themselves a little bit differently. While there is still a long season to go, at 13-1 UMass is in a great spot and has re-established itself as a college basketball powerhouse. There is a pulse in the Mullins Center again, and it looks like UMass finally has what it takes to get a little mad when March basketball rolls around.

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A Win for Oreo’s Great Gatsby Tweet

Oreo nailed it with its Great Gatsby inspired tweet that it posted on the film’s booming opening day last Friday.

While the tweet never specifically mentioned The Great Gatsby by name, it alluded to some of the story’s main points including the iconic and symbolic Doctor T.J. Eckleburg billboard—promoting an optometrist’s practice but also serving as a reminder of the growing commercialism of America and the emergence of the American dream—and J. Gatsby’s affinity for calling everybody “old sport.”  Perfectly tying it into the Oreo brand, the company shared a tweet that read “A Great story calls for a great cookie.”

Oreo   tjeckleburg

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Marketing Lessons from Buffalo Bill’s Wild West

What do blazing guns, bucking horses and covered wagons have to do with your website? A lot.

In fact, one could argue that cyberspace offers much of what our young country did just before the turn of the 20th century—new opportunity, innovation and excitement. Just like miners used to examine mountain shafts and riverbeds for nuggets of gold, today people comb through social media to find new bands or artists. Likewise, finding new ways to edge out your competition online is like striking oil. The rugged, unknown path to glory on the Internet is free for anyone to traverse down just like the journey out West.

The thing is, it took a lot for people to pack up and leave home—which is where people like William F. “Buffalo Bill” Cody came in. Cody was a master marketer, whose traveling caravan of “Rough Riders of the World” catered to the imagination of settlers to be. The show would rope people into buying a carefully constructed image of the great American West through his circus-like exhibitions. It was a place where citizens could come face to face with danger, without getting killed. And as it turns out, May 19th marks the 130th anniversary of Buffalo Bill’s Wild West.

 
[youtube https://www.youtube.com/watch?v=kjIH5AUglos]

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