content creation

07/08/2014

There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

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09/16/2013

Content Marketing Lessons Learned from the World’s Smartest People

It’s what we’ve always wanted to hear: we may have more in common with the world’s smartest people than we think.

I was surfing the Web this morning when I stumbled upon an infographic from NowSourcing showing the good and bad habits of the world’s smartest people and it got me thinking, “This has a lot to do with content marketing.”

Sure, these guys may be well above your IQ level (the average IQ is 100, while this group is above “Genius” and “Extraordinary Genius”), but the positive habits and behavioral traits they display could show us a lot about how we should be mapping out our content marketing strategies. Some of these are a bit more evident than others, yet they are nonetheless important to remember.

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07/25/2013

5 Content Marketing Statistics That Your Boss Can’t Ignore

Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.

Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.

But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading “5 Content Marketing Statistics That Your Boss Can’t Ignore”

07/05/2013

Mastering the Art of Writing Shorter

Hands down, the biggest challenge for me throughout college was learning how to write shorter. Prior to mastering this art, I would sit down, get comfortable and then go to town on my assignment. Whether it was an end of the year research paper for my American history course, a short essay for that Intro to Philosophy class or a story for my fiction writing seminar, it always turned out the same: pages proliferated with beautifully unnecessary jargon that made the final product spill over into an insanely long document. While it was well-crafted and still read fluently, it was invaded by words that could have been omitted, sentences that could have been consolidated and phrases that sometimes didn’t even belong. Ouch.

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06/11/2013

Content Marketing Lessons from Vince Vaughn’s The Internship

Ever wondered what it would be like to work for Google? There’s a movie for that!

In The Internship, Vince Vaughn and Owen Wilson play the type of slacker, manchild-types you’ve seen in dozens of films like Wedding Crashers, Old School, Hall Pass, etc. The twist this time around is that, despite being in their 40s and decidedly un-techy, the guys land internships at Google. Hilarity, presumably, ensues. Continue reading “Content Marketing Lessons from Vince Vaughn’s The Internship”

06/03/2013

Everyone Needs a Friend

“We don’t make mistakes, just happy little accidents.”

If you are an ‘80’s baby, you definitely know this quote because the person associated with it was as soothing as a warm fuzzy blanket and those footy pajamas we all used to wear. “The Joy of Painting” was on PBS and was a hit for more than a decade. Well not really a hit for today’s TV standards, but definitely a great educational show.

“Gotta give him a friend. Like I always say ‘everyone needs a friend,’” Bob Ross would say as he paired a tall green lazy tree next to a lonely bush.

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05/15/2013

A Win for Oreo’s Great Gatsby Tweet

Oreo nailed it with its Great Gatsby inspired tweet that it posted on the film’s booming opening day last Friday.

While the tweet never specifically mentioned The Great Gatsby by name, it alluded to some of the story’s main points including the iconic and symbolic Doctor T.J. Eckleburg billboard—promoting an optometrist’s practice but also serving as a reminder of the growing commercialism of America and the emergence of the American dream—and J. Gatsby’s affinity for calling everybody “old sport.” Perfectly tying it into the Oreo brand, the company shared a tweet that read “A Great story calls for a great cookie.”

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04/12/2013

How Publishers Deal With Marketers Who Produce Content

If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.

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