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‘Twas the Night Before the Content Marketing Crash Course

IMG_20141204_134926211Today feels like Christmas Eve. Though we don’t have stockings hung, Christmas trees lit or holiday music blasting from the radio in our office, exhilaration and anticipation are in the air here at Content Boost—and I can promise you a number of us will be awake all night long with unbridled excitement for tomorrow.

That’s because tomorrow, April 21st, we will hold our second iteration of our Content Marketing Crash Course, designed to present marketers with the opportunity to talk content marketing, complete with trade tips and tricks from seasoned professionals. We held our inaugural crash course last December, and the standing-room only attendance and riveting marketing discussions confirmed that we had to hold another event this year.

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Three Marketing Considerations to Think about This Weekend

shutterstock_205291750As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. Here at Content Boost, for example, I am always eager to hear about the projects my team is working on with their clients—from brand new Web copy that will live on a client’s revamped site to email marketing campaigns designed to drive attendance to our client’s corporate event.

But perhaps most importantly, I am excited to see that the industry as a whole is thinking with an integrated marketing mind these days … and that’s a great thing.

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Employee Spotlight: Five Minutes with Content Producer, Diana Bishop

DSCN1389It didn’t take long for Content Boost’s Diana Bishop to make a name for herself within the Content Boost family. Not only can this writing powerhouse pack a serious content marketing punch—she can crank out a pretty awesome case study—but she is also the first to give a warm “good morning” and friendly smile each day.

“Each day at Content Boost I bring my enthusiasm (I have a lot of it) to both my work and my interactions with my teammates,” Diana says. “I’m the type of person who feeds off the energy of others so I love when our group bursts into spontaneous conversation or when I get positive feedback from a client. It makes me love doing what I do when I can share great experiences with other people.”

Learn more about Diana in our latest five-minute catch up:

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Why Your Content Isn’t Being ‘Liked’

Content rules the world.

Ok, that might be a stretch, but content is on the rise and it’s starting to rule the marketing world. A 2015 Smart Insights study found that content marketing is valued more by companies investing in digital marketing than big data, SEO and online PR combined! That’s good news, as the same study found 50 percent of B2C marketers expect their budgets to increase in 2015.

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I’m Ready for Content Marketing … Where Do I Start?

pic812It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:

Attendee: What do you do?

Me: I head up TMC’s content marketing division, Content Boost.

Attendee: What is content marketing?

Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.

Attendee: Oh … that’s just advertising, right?

#FAIL.

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Time Management Tips from Marketers: How to Handle Weekly Obligations

As a marketer it can be tough handling countless, never-ending obligations on a week-to-week basis. If only we were tasked with sitting down and banging out 20-plus stories by the end of the week we would feel infinitely less stressed.

But this is the real world where marketers have calendar pop-ups and strategically placed post-it notes to remind us to update editorial calendars, review client workloads, conduct weekly client calls and attend monthly internal team meetings, among many other responsibilities. Before you know it, that once blank schedule is now filled to the brim with a number of seemingly small tasks that quickly add up—and it can be completely overwhelming.

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Preparing for the Next Crash Course: What I’ve Learned So Far

Content Boost’s next content marketing Crash Course is rapidly approaching, and the team here is putting the final touches on our presentations and preparing for an engaging, productive day of discussions with all of our attendees! I am fortunate enough to have the opportunity to speak from 10:30-11:00 a.m. on Tuesday, April 21 in a presentation entitled, “Blogging: How to Nurture Your Audience at Every Touch Point” (you can get a little preview of my talk and the rest of the agenda here!)

Thinker

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Content Marketing Seminar Returns in April, Will We See You There?

IMG_20141204_134926211It was right after I had led a series of content marketing seminars during TMC’s ITEXPO last August when a participant came up to me and said, “Do you offer content marketing training in your Connecticut office? I would love to come.” At that exact moment I realized how valuable it would be to host a Content Boost content marketing educational workshop.

Right when we returned from the show, our executive team discussed this inquiry and determined that this attendee could not be alone in wanting extra content marketing education. With that in mind, we set the date for our first-ever Content Marketing Crash Course, a one-day complimentary seminar that provides marketers with the opportunity to learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee engagement. (My favorite part had to be walking around the room during the “breaks” and just listening in to the engaging, organic conversations taking place.)

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The No. 1 Reason Your Customers are Avoiding You

shutterstock_223060006Like many people, I hate, loathe, detest when my inbox is full of emails from companies that I’ve never even heard of, or visited only once. So, I’ve admittedly resorted to giving away my dear friend’s email address (whose name I will not mentioned for fear she will disown me) to avoid being flooded by spam messages. Call me a bad friend, a creative genius or what have you, but I simply can’t stand junk email.

Apparently, I’m not alone. Continue reading “The No. 1 Reason Your Customers are Avoiding You”