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Three Easy Ways to Repurpose Your Content

Repurposing content can be tricky. Do it right, and you can extend the shelf life of a great piece of content and reach a whole new audience. But do it wrong, and you could wind up sounding like a broken record.

shutterstock_181197839Recycling content is all about taking an existing piece of work—whether  it’s a case study, white paper, or blog post— and giving it new life. However, this is where marketers often get tripped up as repurposing content is an easy way to get on Google’s bad side and convince search engine “spiders” that you are engaging in black hat SEO when done wrong.

Below are three simple ways you can repurpose content: Continue reading “Three Easy Ways to Repurpose Your Content”

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Content Marketing Quickly Emerging as the Heavy Weight Champion

In the right corner, coming in at 500 pounds and easily bench pressing Social Media, Blogging and eNewsletters, is Content Marketing. In the left corner, coming in at a measly 100 pounds with only Traditional Marketing and Print Publications in his corner, is Traditional Advertising.

Too harsh? Feeling bad for Traditional Advertising? You should. He doesn’t have a chance against Content Marketing, at least according to a recent infographic released by Marketo.

Continue reading “Content Marketing Quickly Emerging as the Heavy Weight Champion”

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Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

Continue reading “Debunking Content Marketing Falsehoods – Part Two”

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Which Hat Do You Want to Wear Today?

We’ve all been there. For me, it was my first job after college as a newspaper reporter. After writing seven stories for the week, I was instructed that it was now time to lay out the paper. ‘Lay out the paper?,’ I panicked. ‘Shouldn’t an art team do that?’ After all, while I may certainly be a whiz at Word and NewsPro, I quite candidly do not know the difference between leading and kerning and justification and hypthenation.

Continue reading “Which Hat Do You Want to Wear Today?”