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Content Marketing: The Power of a Compelling Story

shutterstock_143009551It is hard to believe that just a few days ago I was in beautiful Miami, Fla., attending TMC’s biannual ITEXPO event, the technology event of the year. It’s especially hard to believe considering the fact that Sunday night I left a city that was a balmy 80 degrees—sporting shorts and a tank top—for a city that hours later was pummeled by inches of snow.

But our week in sunny Miami was truly awe-inspiring. For five days our team had the chance to meet with countless companies, to hear the tales of their company, and to witness marketing and branding at its best. From the impressive trade show booth displays to the must-have swag (thanks CallTower for my awesome lip balm!), ITEXPO was buzzing with best-in-class marketing tactics. And we all took notice.

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ITEXPO 2014 Editor’s Day: Brand Strategy at its Best

shutterstock_161159720We are just a few hours into ITEXPO 2014 in sunny Miami Beach and the energy and electricity here at the convention center is truly palpable. Attendees are starting to pour in for a number of conference events; TMC staffers are running around putting the finishing touches in place for what will be another bleeding-edge technology event; and dozens upon dozens of C-suite officials and leading company executives are making their way to the convention center to participate in Editor’s Day.

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ITEXPO is Around the Corner: Do You Have a Story to Tell?

shutterstock_143009551Every year, the weeks leading up to TMC’s ITEXPO event, one of the largest business technology conferences, feel a bit like the weeks leading up to the first day of school.  The excitement is palpable, the nervous energy is at an all-time high and everyone is wondering, “How will the first few days go?”

That’s because whether you are a sponsor, exhibitor, speaker or participant, you understand—as is the case with any trade show—that your time at the convention is valuable. You understand that every second spent on the trade show floor and in a session are crucial seconds spent away from your home office. Simply put, you understand that you need to make every minute count.

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In Content We Trust

contentAs a consumer, what enables you to trust? This was without a doubt the question of the hour during “Battle in the Clouds,” a keynote at this week’s ITEXPO 2013 show, taking place at Mandalay Bay in Las Vegas. The event is currently in full swing, and the Content Boost team is so excited to be attending and hearing all about the latest and greatest in the technology sector. Oftentimes, we find it directly relates to content marketing and brand strategy.

Take the keynote, for example, where the topic circulating the stage was trust. Upon being asked what guarantees or fosters trust between vendors, users and providers, the number one answer among the panelists was brand. Panelist Dennis Schmidt, VP of network and systems engineering at ShoreTel Sky, hit the nail on the head when he said that trust is driven by time. In regards to this, he urged attendees to ask themselves how long a company has been in the game and how much the company has learned over the course of its operations. This, ultimately, is what brings trust to fruition.

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What You Need To Know About Using Social Media

Even if the thought of establishing a social media presence for your company frightens you, it’s time to bite the bullet and jump in.

The goal of business, after all, is to enhance relationships with customers, to bond with them. And that’s precisely what business social media accounts do.

So you’ve taken the plunge into the world of social media: What comes next?4703623633_672d9f52bd_o

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Top Tips for Becoming a Better Social Business

At the surface, business managers seem completely at ease with this question; however, while cool and confident on the outside, on the inside, they’re biting their nails and pacing the floor wondering what it takes to become a social business. Just to make things clear, being a social business does not necessarily mean having social media accounts. This may be a terrifying thought for the approximate 64 percent of B2B companies who currently use social media – no one likes to know that what they’re doing may not be enough.

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What ITEXPO’s StartupCamp Can Teach us about Content Marketing

We are just a little over 24 hours away from ITEXPO’s eighth annual StartupCamp and let me tell you… I am excited. StartupCamp is undoubtedly one of the highlights of TMC’s annual convention—of course aside from the incredible keynote speakers (Steve Wozniak anyone??) and the riveting breakout sessions. And that’s because it gives fledgling start-ups the chance to pitch their business concepts to a large audience of industry experts, media, investors and prospects. Think “Shark Tank” for the tech sector.

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You Bring Yourself, We’ll Bring the Eggs: Join us for a Content Marketing Breakfast at ITEXPO

It’s almost wheels up for our team here at Content Boost as in just a few days we are headed to Las Vegas for ITEXPO West 2013, the world’s leading business technology event sponsored by TMC taking place Aug. 26-29. The excitement is palpable; the energy undeniable. In just a few days, we will have the pleasure of meeting with so many of our clients and spreading the word about the importance of content marketing.

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