Don’t perplex your target audience with an unclear message. The best online content begins with gripping and cohesive storytelling. I promise to guide you through composing a first-rate blog that holds your reader’s interest to the end. By following my recommendations, your blog articles will then drive more traffic to your site. Continue reading “Word Smith Your Way Into Readers’ Hearts and Minds”
The ‘24’ Reboot: What Can Your Brand Learn?
Jack Bauer is no stranger to risky moves. Heck he took down President of the United States Charles Logan in Season 5 of “24”; he has managed to come back from the dead—literally—several times; and he has withstood torture as if it was a part of his job description.
This May, the producers of “24” made a risky move of their own when they tried to resurrect the cult phenomenon—a TV show that ended four years ago after 10 years and eight seasons. On May 5, “24: Live Another Day” premiered, a 12-week mini-series that picks up with Jack Bauer’s life four years after the series finale.
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Content Marketing: Forever Changing Our View of Cutting-Edge Marketing
“Content marketing is fundamentally changing everything about marketing,” Steve Rotter, Brightcove’s vice president of marketing, put out there as his opening remark for his ContentTECH presentation titled “Video Technology Bootcamp – Fueling Your Content Marketing with Video.” From the way we staff our marketing departments to the way we allocate our budgets, content marketing is rocking the business space, Rotter argued during last week’s virtual event. Moreover, failure to recognize this movement leaves you trailing limply behind the competition.
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Why Discomfort in Marketing is a Good Thing
Ironically enough, I have written about virtual events and conferences for years. Yet up until yesterday, I had never actually participated in such a gathering—a poorly cut corner by me as a marketer—because, let’s face it, demoing the products you will be writing about before putting pen to paper is critical. But, hey… the day slips away from all of us from time to time, right?
So you can imagine how incredibly excited I was to attend my very first virtual conference yesterday, ContentTECH, which was sponsored by the Content Marketing Institute. So excited in fact that I ran a test on my computer two hours in advance to make sure everything would run flawlessly, created a schedule of every session I wanted to attend, and had a little too much fun—OK a lot of fun—letting my coworkers know that I was “heading into a session” and “making my way to the keynote room.”
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Going for the Gold with Your Brand Strategy
The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.
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Content Marketing to Take Center Stage at ITEXPO East 2014
If you’ve been keeping up with the blog here at Content Boost, then you know just how much companies stand to benefit from content marketing, or creating and sharing relevant, customized, insightful copy with the end goal of helping a company bolster brand awareness and drive profitability.
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What Exactly is Good Content Marketing?
As a business manager, you have probably come across the same content marketing tips repeatedly. While some of these slivers of advice are helpful, others are so vague that they are a waste of everybody’s time. One tip that tends to pop up fairly often is to make sure to produce quality content. The phrasing may change slightly from article to article, but the message is generally the same. 
A Reminder of 2013’s Worst Marketing Blunders
While 2013 brought with it a slew of genius marketing campaigns—including Jean Claude Van Damme’s epic collaboration with Volvo—it was also witness to some of the biggest “oops” marketing moments. In case you were living under a rock this year, here’s a recap of the top marketing disasters of 2013. Continue reading “A Reminder of 2013’s Worst Marketing Blunders”
A Superhero in the Real World
In addition to the wonderful food and immense cheer, this year’s office holiday party included a welcome surprise gift. Everyone here at Content Boost, and our parent company TMC, received a Chromecast, the new Google platform that allows users to enjoy online content on a television screen.
As soon as I opened the gift I realized I was quite familiar with the product through its television and YouTube commercials. Most commercials barely register with me, as I am typically either fast-forwarding through them on my DVR or half-listening from the kitchen as I microwave something to eat. The Chromecast commercial, however, stuck with me to the point that I recognized the device and remembered its function as soon as I saw the box. Why you ask? Batman, of course.
Three Ways to Mix Up Your Content Marketing Strategy in 2014
Let’s face it; creating and disseminating custom, attention-grabbing content can be difficult, especially if don’t have a comprehensive content marketing strategy in place. Failing to implement a fool-proof plan can significantly hinder the success of your efforts, as evidenced in a recent report titled “ B2B Content Marketing 2014 Benchmarks, Budgets & Trends North America” by the Content Marketing Institute and MarketingProfs. In fact, 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
As 2013 quickly comes to a close, now is the perfect time to re-evaluate your current content strategy (or lack thereof) to get on the right track for 2014. Below are three tips and tricks to building a stronger content marketing strategy. Continue reading “Three Ways to Mix Up Your Content Marketing Strategy in 2014”