You’ve spent the past several months creating a killer content marketing strategy that outlines everything from your objectives to your buyer personas to your distribution vehicles … you name it. But suddenly, reality hits you like a high-powered freight train and panic ensues; you’ve got a plan—but no one to help execute it. Continue reading “How to Build Your Content Marketing Dream Team”
Want Better SEO Rankings? Create Better Content
Just when you thought you finally understood today’s SEO best practices, Google unleashes another animal from its cage and totally flips what you thought you knew upside down. While you can curse the Google Gods and swear never to use the search engine again, it won’t do you any good. Face it; in a world in which 93 percent of online experiences begin with a search engine, you need Google and Google needs you.
Continue reading “Want Better SEO Rankings? Create Better Content”
Can You Even Find Your Company’s Blog?
If a tree falls in a forest and no one is around to hear it, does it even make a sound?
The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”
5 Content Marketing Statistics That Your Boss Can’t Ignore
Last week we gave you three reasons your boss would say ‘yes’ to content marketing to help you work up the nerve to march down to the corner office and propose a content marketing initiative.
Hopefully your boss saw the light and you’re busy developing a killer content marketing plan with his or her full support.
But if not, and your boss still needs convincing, read on for five content marketing statistics that simply can’t be ignored: Continue reading “5 Content Marketing Statistics That Your Boss Can’t Ignore”
Is Content Still King?
The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?
Content for SEO
Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.