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6 Helpful Tips for Making Social Media Marketing a Success

social mediaWe all know businesses use a variety of social media platforms—such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram— to engage with consumers. Some experience astounding results, while others not so much. Social media can be a huge asset to branding, but it’s easy to make mistakes if you don’t know what you’re doing. Follow the tips below to successfully steer your company’s social campaigns: Continue reading “6 Helpful Tips for Making Social Media Marketing a Success”

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Your Customers are Listening, Just Not to You

socialSay goodbye to traditional advertising and hello to word-of-mouth marketing.

Today’s consumers no longer reach out to businesses for information. Instead, they consult their peers and networking circle when making a purchasing decision. In fact, 92 percent of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service,” according to Nielsen and Roper Reports.

So how can businesses join in on the chatter and engage consumers? Two words: social media.

Continue reading “Your Customers are Listening, Just Not to You”

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What You Need To Know About Using Social Media

Even if the thought of establishing a social media presence for your company frightens you, it’s time to bite the bullet and jump in.

The goal of business, after all, is to enhance relationships with customers, to bond with them. And that’s precisely what business social media accounts do.

So you’ve taken the plunge into the world of social media: What comes next?4703623633_672d9f52bd_o

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Facebook Graph Search Has Arrived

You may have heard that Facebook has rolled out Graph Search early this week for all English-speaking users in the United States. So what’s Graph Search, you may be asking.

Graph Search adds dimension to your Facebook searches, allowing you to search in a more “natural” way. Want to know what restaurants your friends like in the area? Simply type in “Restaurants in Connecticut that my friends like.” Want to see older photos of your friends? Type “Photos of Jane Doe before 2009” into the search bar.

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3 Tips to Keep Your Content Marketing and Social Media Strategy on Track

Social media and content marketing go together like peanut butter and jelly – they’re just better together. We spend loads of time and energy creating content that is valuable to our readers. So how do we ensure this content gets into the right hands? Social media can be a perfect solution.

Once you have content to share, it’s important to use this as efficiently and effectively as possible. What are the results? Better SEO, higher brand engagement, and increased brand awareness to name a few.

Here are some tips to stay on the right track with social media and content marketing:

  • Have a plan – this includes an editorial calendar for all content, a plan to execute your social media strategy, and a goal of what you’d like to accomplish.
  • Interact – social media is a perfect place to connect with others. Start a conversation, offer valuable content, create a poll, run a contest and make sure almost all of your social media posts encourage engagement. When you share your content, try to do so in a way that speaks to your audience, not at them.
  • Analyze – the only way to find out if your strategy is effective, and that’s to analyze. Not sure where to start? Try these 5 free tools. If something isn’t working, take a look at the quality of both your content and your social media strategy, modify and try again.

Need some more guidance when it comes to content marketing and social media? Contact the Content Boost team.

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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

Continue reading “3 Brands to Learn From on Social Media”