If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.
Continue reading “Ready to do Some Content Marketing Spring Cleaning This Year?”
By now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.
Continue reading “Quick Social Media Reminders for the Small Business”
Current Status
Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.
It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.
Continue reading “Looking to Increase Your Brand Exposure on Facebook?”
Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.
In response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.
Continue reading “Facebook Takes One Giant Leap for Content”
It’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza. You guessed it: Valentine’s Day.
Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”
The rollout of the Affordable Care Act has kept all eyes on just the U.S. government, but the healthcare industry as well. In addition to having trouble with the Affordable Care Act website, many be reaching out to the government and healthcare providers through social media. For the most part, healthcare providers are viewed as having a good presence across Facebook, Twitter and other platforms. One healthcare sector that has struggled to maintain a strong social media presence, however, has been the pharmaceutical industry.
Continue reading “Pharmaceutical Industry Learns about Social Media the Hard Way”
It’s been one whole year since Twitter officially introduced the world to Vine on January 24, 2013. The mobile app—acquired by Twitter some months before its roll out in October 2012—has been doing exponentially well, having acquired millions of users in only 12 months. Vine was one of many social concepts to take rise over the past 12 months; however, it was only one of few to make a real impact on the social and marketing scene.
Continue reading “Happy Birthday Vine! See How the Internet Celebrates”
There’s no disputing the fact that Instagram has become one of the world’s most popular apps. With over 150 million users across the globe, the photo-sharing app has become the marketing engine of some of today’s hottest brands from Nike to Ben and Jerry’s to Red Bull. But how did the brainchild of two graduates from Stanford University rise to billion dollar success in just under three years? One word: demographics. Continue reading “What’s the Secret to Instagram’s Success?”
When was the last time you were prompted to buy something after seeing a television commercial, a billboard or a newspaper ad? Now think back to the last time you made a purchase after receiving an email, reading a blog or seeing an ad on social media. If you’re like me—and I’m assuming most of you are—then you’ve probably done the latter. Continue reading “When was the Last Time You Had a Conversation with Your Consumers?”
By now my husband fully understands my interest level in content marketing. So much so that when something content marketing-related appears on television or is covered in a magazine, he will DVR the show or rip out the article (yup, I’m one lucky girl).
So late last week, you can imagine how pleasantly surprised I was when a special segment titled “Content Marketing: The New PR?” found its way into my DVR lineup right alongside “Friends” reruns and the latest episode of “The Biggest Loser.”
