Taylor Swift Teaches Us All a Valuable Social Media Lesson

OK, let’s get the elephant in the room out of the way. Yes, this is the second post I have written about Taylor Swift in a little over a month. I promise, while I do find some of her tunes catchy, I am not a super fan—she just keeps making news related to content marketing!

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Without going into too much detail, Swift made news this past week when she reacted to a tweet by hip hop artist Nicki Minaj. The pop singer thought the tweet was aimed at her and quickly fired back a civil, yet pointed rebuttal. The problem, however, was that Swift was not the intended target of the original tweet. After a quick back-and-forth squabble, Swift apologized on Twitter, which seems to have resolved the feud, at least for now.

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Twitter’s New Feed: What Do You Think?

followmeTo answer my own question, I don’t like it. Well, let me rephrase that: the consumer in me doesn’t like it. The marketer in me? Well, I think it is gold.

Let’s back track for a moment. Just a few days ago, Twitter announced that it is launching a new initiative to make tweets even more visual. As you will recall, if you previously embedded a video or picture with your tweet, it would show up as a link, teasing a Twitter user to click on the link to figure out what the visual would be. But now, Twitter wants to make it “easier” for everyone to enjoy what the company refers to as “those great moments you share on Twitter.”

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A Win for Oreo’s Great Gatsby Tweet

Oreo nailed it with its Great Gatsby inspired tweet that it posted on the film’s booming opening day last Friday.

While the tweet never specifically mentioned The Great Gatsby by name, it alluded to some of the story’s main points including the iconic and symbolic Doctor T.J. Eckleburg billboard—promoting an optometrist’s practice but also serving as a reminder of the growing commercialism of America and the emergence of the American dream—and J. Gatsby’s affinity for calling everybody “old sport.”  Perfectly tying it into the Oreo brand, the company shared a tweet that read “A Great story calls for a great cookie.”

Oreo   tjeckleburg

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Debunking Content Marketing Falsehoods – Part Two

Don’t you love when someone is positive about a fact and you prove them wrong? Like when someone swears that the capital of North Carolina is Charlotte when you know it is Raleigh. Or when your friend is confident that Tobey Maguire played Kevin in “Sin City.” He didn’t. It was Elijah Wood.

Well, we at Content Boost love dispelling content marketing myths– including two of the most egregious ones: that if you haven’t started content marketing yet it is too late to get in the game and that social media is not for your business. Don’t believe us? Have a look at part one of this series.

Today, we debunk two more misconceptions.

Fallacy: If you flood your blog or newsfeed with content, the search engine spiders will come for you and rank you.

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Marketing during Human Tragedy = Unthinkable Insensitivity

To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross understatement. The unfathomable events that transpired this week—from the very first explosion during the Boston Marathon, to the Texas fertilizer plant blast, to the still ongoing hunt for Dzhokhar A. Tsarnaev—have left us all without words.

Disbelief, Distraught, Empathy, Anger and Confusion have entered our world—from our local delis to our workplace to our neighborhoods. And all we can do is ask: “Why?”

Why does such evil exist in this world? Why has our universe become so recently shattered—not to forget the Batman movie shooting to the Sandy Hook massacre—making us afraid of even our own shadow? Why does it seem that acts of cruelty occur more frequently than acts of benevolence?

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