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5 Free Tools to Help You Simplify Your Social Media Marketing

Having trouble monitoring your social media accounts? Have no fear; we’re here to help lay your troubles to rest. There are tons of social media management tools to make your life a little easier.  These are our favorite finds!

HootSuite – HootSuite organizes all of your Twitter, Facebook, LinkedIn, Google Plus, Foursquare, WordPress and MySpace accounts in one convenient place. One of the most useful parts of HootSuite is being able to schedule your posts. It will make your day much more efficient, trust me.

Hootsuite

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3 Brands to Learn From on Social Media

Many brands have jumped on board the social media bandwagon, but there are a few who have made an exceptional impact. Old Spice, Sephora, and Lay’s recently ran campaigns with exemplary results that all companies can learn from.

Old Spice

Old Spice

You can’t talk about successful social media campaigns without a mention of Old Spice. The campaign features the “Old Spice Guy,” aka “The Man Your Man Could Smell Like,” who is strong, charming, and smells great. The series of videos are quick, witty and comical. The best part of this campaign? The “Old Spice Guy” responded to their fans in real time through video.

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Marketing during Human Tragedy = Unthinkable Insensitivity

To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross understatement. The unfathomable events that transpired this week—from the very first explosion during the Boston Marathon, to the Texas fertilizer plant blast, to the still ongoing hunt for Dzhokhar A. Tsarnaev—have left us all without words.

Disbelief, Distraught, Empathy, Anger and Confusion have entered our world—from our local delis to our workplace to our neighborhoods. And all we can do is ask: “Why?”

Why does such evil exist in this world? Why has our universe become so recently shattered—not to forget the Batman movie shooting to the Sandy Hook massacre—making us afraid of even our own shadow? Why does it seem that acts of cruelty occur more frequently than acts of benevolence?

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How Do I Know Which Social Media Platforms are Right for Me?

So you’ve decided to get started on building your company’s social media presence – congrats! With new social media networks popping up all the time, it can be hard to determine which you want to be part of. By knowing what the major platforms are best utilized for, you can help make the most of your resources and take a giant step forward towards reaching your customers.

social

Twitter tends to resonate best with a B2C audience, but it also works quite well with the B2B world. Because posts are limited to 140 characters, it lends itself well to quick bursts of thought, starting conversations, and sharing links. If you are willing to put the time into posting on Twitter daily you will likely find an audience here.

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How Publishers Deal With Marketers Who Produce Content

reading

If you want examples of companies producing their own content look no further than this post from Churbuck.com which discusses how media companies are adapting to a world where marketers become publishers. Some companies mentioned are Cisco, Intel and Red Bull. TMC CEO and Group Editor-in-Chief even detailed how President Obama and his team are content-creation machines.

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