Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading “Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun”
Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong
If a picture is worth a thousand words, then a video is truly priceless. Or at least, because of the rising ubiquity of content marketing methods, it is.
Commercials are nothing new in the advertising foray (for some of us, they’ve been around as long as we can remember). In fact, some commercials are so wonderfully crafted that they remain ingrained in our memories forever. For example, Wendy’s 1984 “Where’s the Beef?” advertisement went on to become a widespread catchphrase in most of North America. And who can forget Apple’s iconic 1984 Super Bowl commercial, which introduced the Macintosh and made viewers swoon 25 years later? It is commercials like these that take brands and turn them into legends.
Continue reading “Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong”