There are 27 million pieces of content shared every day on social media networks.
That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.
Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:
- Be original. It’s one thing to understand that you need to move forward with a content marketing strategy. But chances are that if you take a conservative or bland approach to your content creation, that effort might very well be in vain. You don’t want to just recycle what your competitors are doing. Think about the 1998 remake of Alfred Hitchcock’s classic “Psycho.” The original, made in 1960, enjoys an 8.6 rating on IMDB, with more than 300,000 reviews. The remake stands at a paltry 4.6, rated by 33,000 users. So channel your inner creativeness and be a thought leader—not a follower.
- Be consistent. Just like even one of the most influential bands will put out a bad record from time to time—I’m looking at you, Pink Floyd—you can’t expect all of your content go viral. But by providing a steady stream of content, some is bound to have the desired effect. So keep on producing content. By the very nature of probability, some of it is sure to perform better.
- Be timely. Like it or not, in today’s world of social media and instant gratification, we’re all drawn to timely news, whether it’s about celebrities, the World Cup or political scandals. So plan your editorial calendars far in advance. You don’t want to write about the Super Bowl in March, for example.