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Passive vs. Active Marketers: Which Are You?

shutterstock_209815978We’ve all heard the phrase “passive communication.” It may describe someone who lacks conviction, direction and, sometimes, respect. As such, this type of communication has given rise to the term “passive-aggressive,” or someone who tends to express negative feelings in an indirect manner rather than state their disapproval directly to the person concerned.

We’ve all dealt with the passive-aggressive individual in the business world—we may even be that person. But have we encountered the passive-aggressive marketer? Are you a passive marketer?

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There Are 27 Million Pieces of Content Shared Every Day

There are 27 million pieces of content shared every day on social media networks.16436499_WEB_BF_Lancaster39ad15e6-a84f-4ebd-9199-5a22bbc68860

That number comes from a three-year-old study commissioned by Nielsen, so we can somewhat reasonably conclude that the number is actually a little higher today than it was back then.

Either way, that’s a lot of material. So how can you make sure that your content is worthy enough not to drown in a sea of content? Here are some tips to consider:

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All Content Marketers Need To See ‘The Lego Movie’

I’m not sure they actually  exist, but it’s entirely possible there are individuals out there who don’t like Legos. Still, Legos are awesome, and most people I would imagine agree.Lego_Color_Bricks

If you’ve not seen The Lego Movie, you’re missing out. In fact, it’s my humble opinion that the film should be required viewing for all content marketers.

Don’t worry, I won’t spoil the movie for you. Suffice it to say that it’s fantastic, it involves lots of Lego-related animation—from fight scenes to Batman to explosions—and it’s appropriate for viewers of all ages.

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Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers

I’ll say it: Super Bowl XLVIII was arguably the most boring championship game I’ve seen (although Game 7 of the 2004 ALCS was awful as well). But the good thing about the Super Bowl, no matter how disappointing the sport theatrics are, is the fact that we’re treated to the biggest marketing extravaganza of the year. In 2014, marketers spent $4 million for 30-second commercials.

And that’s just to buy the slots. It doesn’t include hiring talent like Scarlett Johannson, Bob Dylan and Arnold Schwarzenegger.

[youtube=http://www.youtube.com/watch?v=uQB7QRyF4p4]

Cumulatively, marketers might spend as much as $10 million on Super Bowl commercials. With that much cash on stake, it’s imperative that they invest the money wisely, creating as good an ad as possible in order to attract as many new prospective customers as they can. Continue reading “Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers”

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The Job of a Marketer: Always be Awake

shutterstock_161159720You know how accountants and financial planners see the world in numbers, formulas and percentages? Well, as a marketer, do you feel like you see the world in terms of strategy, brand tactics and messaging? You are not alone.

I have slowly started to come to the realization that the more I immerse myself in the marketing realm, the harder it is for me to turn off that marketing lens. For example, a simple TV commercial is no longer just a commercial. Rather, it’s a window for me to assess the company’s branding efforts and marketing strategy. Similarly, even a simple flyer that I receive in my mailbox or that I pass on the street cannot escape my marketing lens. I am evaluating the flyer on its font type, its verbiage and its originality. Simply put, the job of a marketer is to always be awake. To always be discerning. And to always be searching for the best campaign.

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Take a Cue from Cheerios in How to Handle Content Marketing Gone Wrong

If a picture is worth a thousand words, then a video is truly priceless. Or at least, because of the rising ubiquity of content marketing methods, it is.

cheeriosCommercials are nothing new in the advertising foray (for some of us, they’ve been around as long as we can remember). In fact, some commercials are so wonderfully crafted that they remain ingrained in our memories forever. For example, Wendy’s 1984 “Where’s the Beef?” advertisement went on to become a widespread catchphrase in most of North America. And who can forget Apple’s iconic 1984 Super Bowl commercial, which introduced the Macintosh and made viewers swoon 25 years later? It is commercials like these that take brands and turn them into legends.

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What Happens When Marketers Rebuff Social Media…

I love when I am in the presence of a business executive who scoffs at the notion of incorporating social media into his/her corporate strategy.

“Social media is for teenagers,” they often say, convinced that the social networking world is full of narcissistic Generation Y-ers and Z-ers tweeting, Facebooking, pinning and Instagramming every inane sentiment, picture and fad.

You can imagine how their jaws drop when we at Content Boost inform these social media naysayers that in 2012, the average Facebook user was 41 years old, up from 38 years old in 2010. Moreover, in 2012, more than 65 percent of Facebook users were 35 plus years old.

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