Avoiding the Riptide of Brand Strategy

The sun is shining, the weather is warming and before you know it, we’ll be in flip flops and bathing suits. But it’s not all fun in the sun for some businesses when it comes to brand strategy. Some seem to be instead swamped in a sea of questions, from ‘How do we maintain brand integrity?’ to ‘How do we sharpen our corporate identity?’ For businesses looking to avoid this, Twitter is an excellent way to boost brand.

According to a recent infographic by Mediabistro, in 2012, Twitter was declared the world’s fastest-growing social platform, adding 40 percent more active users between Q2 and Q4 of last year. Twitter is teeming with ways to inspire, create and expand your business to strengthen brand loyalty.

Per said infographic, there are plenty of reasons to kickstart your company’s Twitter account (or if you already have one, to do some spring cleaning!) Consider that in the last month alone:

no swimming• 34 percent of active users shared photos from a company or brand

•41 percent shared links to company blogs

•27 percent posted a positive comment about a company or product

•33 percent asked a question to the public about a specific product or service

Keep in mind that on average, 90 percent of customers trust peer recommendations compared to the 14 percent who trust advertisements. Here are some quick tips to get your company’s Twitter account noticed:

Picture: When looking to promote your brand, aim for something fun and lively, and be sure to place a logo somewhere on the image. Remember to also name your photo, as this helps amplify it in search results.

Bio: This is where your need-to-know information must be condensed in a tiny yet critical place. Make sure it includes what you do, what you tweet about and a link to your company website and/or blog to drive traffic to your other sites.

Hashtags: Hashtags can get a bad rap. For business purposes, it’s best to ditch hashtag use in bio’s. They can be used when tweeting, but only in moderation and when best fit. For instance, relating your business to trending hashtags can be extremely helpful in yielding search results.

Settings: First, remove your automated direct messages setting. The last thing your customers want is to receive an automated message right after deciding to follow you. It’s tacky and impersonal. Also, design your background with something that is simple, easy on the eyes and quickly informs prospective customers of who you are and what you do.

Remember, in a world restricted by 140 characters, marketing your message can be tougher than expected. Think carefully about what you have to say and then say it. Using these techniques, you can dive headfirst into your brand strategy without any caution.

To check out Mediabistro’s infographic in full, click here.

One response

  1. […] company name is your first opportunity to hone your corporate identity. It is the heart of who you are—very oftentimes illuminating on your value proposition and key […]

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