Last weekend I had the pleasure of attending a birthday party for an old college roommate I hadn’t seen in years. He was a graduate of our university’s business school and launched a small, but successful business of his own last year. Because of his background, it didn’t surprise me to find that a number of guests in attendance had also ventured into entrepreneurship as well.
As a content marketer with limited social skills, I seized upon the opportunity to ask a number of these small business owners about their experience with content—and I must admit that I was shocked by my findings.
Continue reading “No Business is Too Small for Content Boost”
Business owners have a decision to make when it comes to website marketing: do it in-house or farm it out to a 
If your content marketing strategy isn’t documented, getting buy-in from stakeholders will be pretty difficult. Gaining team collaboration around the strategy and measuring its effectiveness will be tricky as well. What are you waiting for? Without a documented strategy for your custom content, your 2016 successes must have been hit-or-miss at best. 
Everything users do on their smartphones and tablets leaves a digital footprint. Savvy marketers are collecting that information to benefit their customers and prospects and, hence, their brands. Such opportunities are expanding exponentially these days as the mobile audience surpasses the desktop audience, now representing 
In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.
By the early 1760’s the relationship between the 13 original American colonies and Great Britain had been severely strained. The monarchy had for years been incrementally increasing taxes and tariffs on the colonies, without providing citizens a voice in Parliament. Citizens were being forced to house and quarter British soldiers and several violent episodes had brought the tension to a tipping point. By 1775, many of the leading colonialists—our founding fathers—were calling for a revolution to claim independence from Britain.
Consumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given day. As a result, today’s brands must take extreme measures to make any headway with key targets. So, which of their marketing strategies is proving most successful at gaining buyer interest, engagement and loyalty?
Your marketing department is likely full of knowledgeable, eager and creative individuals. Unfortunately, that doesn’t necessarily mean they’ll be good writers too. If you’ve been relying on your in-house marketers to drive production for your content marketing strategy, there is a possibility that their efforts may be counterproductive. While the implementation of a content marketing strategy can be highly effective in driving business growth, the wrong writer can send your audience the wrong message and ultimately do more harm than good.
What happens to a business when its preeminent product becomes passe? Just ask Playboy founder and editor-in-chief Hugh Hefner. The 90-year-old magazine magnate agreed to stop publishing images of naked women—Playboy’s claim to fame—with the March 2016 issue of the 62-year-old publication, which debuted in 1953 with Marilyn Monroe on the cover.