Why Every Brand Needs Instagram: As Told by a Newly Addicted Instagrammer

instagram picAs you read this, your competitors are Instagramming. They’re carefully filtering photos, sharing videos that are unique to their brand and garnering “likes” for the custom-tailored content they’re delivering to an audience of over 100 million users. For those of you who have aptly adapted to this online photo- and video-sharing/social networking service, you deserve a hearty pat on the back. However, for those of you who still linger outside of the Instagram universe, you’re unfortunately charging toward a very rude awakening.

Why? Because 41 percent of companies now post at least one Instagram photo per week; 98 percent of photos posted by top brands are shared on Facebook (and can be shared via Twitter, Tumblr, e-mail and more); Instagram videos are used twice as much as Vine videos by brands; and in only three years since being launched, almost half of all U.S. Internet users have an Instagram account. In today’s evolving image-centric world, it’s not too surprising that it took Facebook almost 10 years to acquire as many users.

I can personally testify to the influential nature of this ever-growing social platform. As soon as I was able to, I downloaded the app and began eagerly – albeit confusingly – exploring it. In a nutshell, it took no more than a day or two to form a full-fledged addiction to the program. Before I knew it, I was double tapping photos that I liked, learning the art of including hashtags in my posts and understanding the scope of the exclusive new Instagram video filters. I was able to see the beautiful oceanfront view from a restaurant my friend dined at on the weekend, while at the same time, learning more about the charity event my favorite retailer just participated in. Sometimes, I found that the content I was posting would get liked almost instantaneously.

Guess what? Your customers are most likely like me – that is, constantly craving the instigation of Instagram – and if they’re not, statistics show that they certainly will be soon. But you want your customers to be addicted to your brand as well as Instagram.

Bottom line: You need to be engaging your customers on this social network.

Looking for some quick tips for launching your Instagram initiative? Did you know:

  • 40 percent of brands’ photos are filtered
  • Lo-Fi is the most used filter among all brands on Instagram
  • Almost 30 percent of U.S. Internet users between the ages of 18 to 29 use Instagram
  • There are now Instagram hashtags for every day of the week (for example, there are over 80,000 posts tagged with #MondayBlues)
  • Instagram videos see over twice as much engagement than Instagram photos
  • 40 percent of people are more receptive to visuals than to text

This will hopefully serve as a springboard for your brand when it comes to Instagram. Good luck!

4 responses

  1. Very interesting stuff! Never knew much about this as far as statistics go, but with everyone and their grandma looking down at their phone..one can only assume! haha

    Great share!

    – Chris

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  4. […] only lasts for a few months and then everyone starts complaining about the heat again. So when I opened my Instagram news feed recently to see a picture of someone holding an ice cream cone up to a cloud, I was pleasantly […]

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