Give Your Content Marketing Strategy its ‘One Shining Moment’

Tonight’s the night—the NCAA championship game where either a No. 7 or 8 seed will walk away with the national title. This past Saturday night we watched a riveting game between UConn and Florida and witnessed Kentucky win yet another thriller, this time besting Wisconsin by a point. Now it all comes to a head tonight when UConn and Kentucky will go head to head for the title.

After the winner is declared, however, another March Madness tradition will take place: “One Shining Moment.” The song is annually played as the winning team’s players cut down the nets to a Montage of highlights and best plays from the tournament (watch last year’s “One Shining Moment” video below). There are some interesting gems that can be extracted from this video. Ready to take some post-March Madness inspiration and apply it to your company’s content marketing strategy?

The concept of revisiting and compiling some of your company’s “best content plays” can be a winning approach. After all, “One Shining Moment” is all about inspiration and hard work; it only makes sense to take a clue from this popular tradition and cast a spotlight on some of your team’s best editorial contributions of the week, month or to date. Present a “Top Blogs of the Month” post to show your readers what they might have missed out on. Or, post an article asking readers for their favorite hot topics of the moment and then deliver on them.

Another option is to get onboard with content curation—the process of collecting, organizing and displaying some of the best pieces of content currently on the Web. Compile what you think are the best bits of news, topics or ideas and give them a front-row spot on your blog. Sometimes, all your customers need is a little snapshot of some of the biggest, most significant moments to reel them in.

Who are you rooting for to win tonight’s championship game? And more importantly, which of your customers are rooting for you in the game of content marketing?

One response

  1. […] and alert. And don’t feel guilty when you give into that 3 pm Oreo craving. Marketers need fuel to burn, […]

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