Ah, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.
So what does the marketing doctor recommend? A healthy dose of social media.
What better place to find relevant news and topics that your target audience is most excited about than from social media sites? These platforms give you invaluable insight into your consumers’ wants and needs, which can be used to fuel content ideas. Below are some helpful tips on how to take inspiration from social media:
- Follow the Facebook Likes: You wouldn’t “like” something if didn’t spark your interest, right? Find out what types of content resonate most with your audience by monitoring which posts get the most likes. Maybe your consumers prefer product-specific blogs to industry-based articles. Spend some time combing through past posts to determine what topics work best.
- Trace the Twitter Talk: If you’re not combing through your Twitter feed to generate ideas, then you’re missing out. Search through the day’s most popular hashtags to see what people are talking about, then find a way to put your own spin on it.
- Listen to the LinkedIn Chatter: LinkedIn’s new Content Marketing Dyamic Duo is the perfect tool for marketers. Its trending content feature helps you understand what content strikes a chord with your audience. You’ll see what topics matter, and which members are sharing the most content on certain subjects.
At the end of the day, people want content that’s relevant. Don’t be scared to ask for their opinion. Sometimes simply asking your consumers what they want is the easiest way to get it right.
If you’re still experiencing the symptoms of bloggers block, we can help! Check out our content marketing services or connect with us on social media.