So you want to be the cream of the crop? The head honcho? The most respected thought leader in your industry? Well, join the club. Being crowned a “thought leader” is one of the biggest compliments in the business world. While it might not get you special treatment at a swanky restaurant, it does garner more exposure for your business, which translates into dollars—lots of them. However, being dubbed a thought leader is one the hardest things to achieve.
Achieving the pinnacle of respect and innovation takes more than making an outrageous prediction and actually getting it right (although that helps). It’s about pushing the boundaries of your respective industry and sharing your unique perspective with others. Take, for example, Joe Pulizzi and Jeff Bullas—two of the biggest content marketing influencers today. These two individuals have built a loyal audience by sharing their unique voice with others through a variety of communication channels from blogs to videos to social media.
Becoming an industry leader doesn’t happen overnight; but it can be done using quality content and, of course, hard work. Below are three easy steps to help get you started:
- Ramp up your online presence: In today’s digital world, it’s vital to have a strong online presence.Posting a variety of relevant and timely content is a great way to get your voice heard. Start showcasing your expertise through your corporate or personal blog. When crafting content, don’t be afraid to push the envelope and think outside of the box. Giving readers a unique perspective will help you stand out amongst all the digital noise.
- Get on the “social scene”: Don’t just throw up a blog and assume that people will find it. The key to success is socializing content and building relationships via social media. Actively follow and network with other industry leaders to get yourself on the map. Consistently share interesting content (other than your own) with your audience and encourage dialogue. LinkedIn and Twitter are great places to start.
- Syndicate and contribute regularly: As a thought leader-in-the-making you can’t afford to miss an opportunity to share your content with an audience. Pitch ideas to other publications or become a regular contributor on an industry-related site. Not only will this allow you to broaden your audience, but it will also help create a loyal following.
The road to becoming a thought leader is long, but if you follow the tips above you’ll be on the fast track to success. Have any expert tips of your own? Share them in the comments below!