Last week, we finished up our Content Marketing Crash Course, designed to bring marketing awareness to the local community, at our Content Boost office (recaps available here and here!). It was a great day filled with interesting dialogue.
One question that seemed to come up a lot was, “How do I find my audience on social media?” It’s an interesting question and one that doesn’t have a particularly short answer. Continue reading “How Do I Find My Audience on Social Media?”
It was right after I had led a series of content marketing seminars during TMC’s ITEXPO last August when a participant came up to me and said, “Do you offer content marketing training in your Connecticut office? I would love to come.” At that exact moment I realized how valuable it would be to host a Content Boost content marketing educational workshop.
Right when we returned from the show, our executive team discussed this inquiry and determined that this attendee could not be alone in wanting extra content marketing education. With that in mind, we set the date for our first-ever Content Marketing Crash Course, a one-day complimentary seminar that provides marketers with the opportunity to learn the latest about content marketing and pick our teams’ brains. Last year’s December event exceeded all expectations with standing-room only attendance, riveting one-on-one discussions and incredible attendee engagement. (My favorite part had to be walking around the room during the “breaks” and just listening in to the engaging, organic conversations taking place.)
Continue reading “Content Marketing Seminar Returns in April, Will We See You There?”
Let’s face it: we’ve all made some mistakes on social media. But somehow it still surprises me when the basics are thrown by the wayside. This year, make an early New Year’s resolution to finally ditch the following social media mistakes once and for all.
Spelling & grammatical errors: You proof read your emails before you send them out, your press release before it gets distributed, and your banner ads before they get posted. Get into the habit of doing the same with your social media posts. Yes, it’s more of a casual atmosphere than some other forms of business communication, but you’ll make yourself look like a fool if you don’t know the difference between “your” and “you’re”. Remember the old saying, “measure twice, cut once?” Apply the same principal to your social posts and re-read it twice, post once.
Inappropriate posts: In my very honest opinion, we live in an excessively sensitive world. You may view your joke as harmless, but your neighbor may see it as the most offensive thing they’ve heard. If a post seems like it could be on the verge of inappropriate or offensive, skip it altogether. Keep your brand’s personality and humor alive, but keep it tasteful. Continue reading “5 Social Media Mistakes to Ditch in 2015”
We all know businesses use a variety of social media platforms—such as Facebook, LinkedIn, Pinterest, Twitter, and Instagram— to engage with consumers. Some experience astounding results, while others not so much. Social media can be a huge asset to branding, but it’s easy to make mistakes if you don’t know what you’re doing. Follow the tips below to successfully steer your company’s social campaigns: Continue reading “6 Helpful Tips for Making Social Media Marketing a Success”
For marketers, the summer is anything but relaxing. With the bustling tradeshow season well underway and 20 other projects on your plate, your blog might be feeling a little neglected. Luck for you, Content Boost has the solution to your problem. We are excited to announce our latest contest “Journey to 300 New Subscribers in 60 Days.” We are giving everyone a chance to win THREE free blogs written by our expert in-house editors—yes free! Continue reading “Content Boost’s ‘Journey to 300 New Subscribers in 60 Days’”
Ah, the life of a content marketer. Day in and day out, you’re tasked with coming up with new, engaging ideas that are meant to “wow” readers. But every now and then, you’re hit with bloggers block—a very serious, debilitating disease that attacks the minds of marketers and causes them to stare blankly at their screens for hours. Symptoms include severe mood swings, redness in the face, irritability and dizziness.
So what does the marketing doctor recommend? A healthy dose of social media. Continue reading “Got Nothing to Write About? Take Inspiration from Social Media”
Crafting a blog post seems easy enough, right? You come up with an idea you think your audience will enjoy, write a couple paragraphs, slap on a title and you’re good to go. It’s really not rocket science. Or is it?
Blogging is now an integral part of businesses’ inbound marketing strategies. It gives organizations the opportunity to create relevant content for their customers while helping to drive traffic to their website. While writing an impactful blog isn’t rocket science, it’s not easy. Below is the ultimate blogging checklist for marketers: Continue reading “The Ultimate Blogging Checklist for Marketers”
In today’s ever-changing consumer and corporate environments, a decade might as well be a lifetime. Flashback 10 years ago, for example, to see just how far we have come.
For starters, Mark Zuckerberg was tucked away in his Harvard dorm room inventing a social network that would fundamentally change the way in which we interact on both a personal and professional level. BBM, thanks to BlackBerry, was sweeping the nation and the terms “iPhone” and “Siri” were not yet a part of our common vernacular. And TV shows like “The Sopranos” and “The Wire” still dominated our TV line-up.
Continue reading “Celebrating a Decade of Social Media and Preparing for What’s to Come”
By now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden content marketing strategy, not to mention it holds the power to significantly increase return on investment. In fact, a new HootSuite infographic displaying the results of a recent LinkedIn study shows that 89 percent of small- to medium-sized businesses (SMBs) find social media to be effective for their content marketing strategy.
Continue reading “Quick Social Media Reminders for the Small Business”
I know it’s only January, but I’m already getting excited about college basketball—mainly because my Alma Mater, UMass, is currently holding down the number 19 spot in the nation. And after a victory over rival St. Joseph’s, all signs indicate that they could move up even further in the rankings.
In case you are unfamiliar with UMass basketball, there hasn’t been much to get excited about over the past 15 years. But this year, the Minutemen are carrying themselves a little bit differently. While there is still a long season to go, at 13-1 UMass is in a great spot and has re-established itself as a college basketball powerhouse. There is a pulse in the Mullins Center again, and it looks like UMass finally has what it takes to get a little mad when March basketball rolls around.
Continue reading “Channel Your Inner Minuteman to Bounce Back Your Brand”