It’s hard to believe we at Content Boost were able to get our hands on this globetrotter. After working as journalist and editor in Connecticut, in 2000, Content Boost Content Producer Mark Lugris moved to Spain to start his own communications company, which published a travel magazine for German and English speaking tourists (impressive right!?).
His company also developed communication, marketing and translation projects with multinational corporations such as IBM, Coca-Cola, MSC, Loewe and Allianz Insurance.
“My time in Spain and Switzerland presented an incredible opportunity to work with major multinational companies in order to fulfill their marketing and communications objectives,” Mark said. “One of the most important lessons I learned from this experience was how language elicits a singular response in different cultures. Being aware of the cultural and linguistic perspectives of each client is vital to developing an effective and affecting campaign strategy.”
When he returned to the States a few months ago, we knew we had to reel in this seasoned marketer. Learn more about Mark in our five minute catch-up…
- Do you have a nickname?
In college, people called me exclusively by my last name, Lugris, to the extent that a lot of people didn’t even know my first name. I find my first name boring but I grew to like it more when I lived abroad because there weren’t many other Marks.
- What’s your favorite content marketing vehicle and why?
Blogging. I believe blogging allows brands to engage in a more personalized conversation with readers. Rather than offering cut and dry specs or product information, blogging infuses brands with individuality and differentiates them from the competition.
- If you could live anywhere in the world where would it be and why?
For now, I’m happy in Connecticut, but my dream is to buy a small house on the French Riviera when I retire and just spend my days tending to the garden, cooking, eating, and playing with my five or six dogs. I think when I get older I just want simplicity and a stress-free life.
- What is one thing prospective and existing clients should know about Content Boost that they don’t already?
We don’t just take our work seriously; we strive to improve upon our writing in order to help our clients succeed. As with everything, we learn more as we go, which in time makes us even better ambassadors for our client’s brands.
- What motivated you to join Content Boost?
Simply, I love writing, regardless of the topic. Being able to help clients put their vision into words is an ongoing challenge that is ultimately very rewarding. Also, I had the sense when I came for the interview that this was a positive environment. I’m drawn to optimism and because that is vital in my life, I have to enjoy where I work as much as what I do.
- If you could be on any reality TV show what would it be? And more importantly, could you win?
I’d like to be on “Brother vs. Brother,” an interior design show. I love renovations and mid-century modern design and I think I could do a great job selecting the furniture and the décor. I’m a klutz, therefore, it would be a bad idea for me to get up on a ladder or nail or saw anything. And of course I’d be in it to win it.
- Biggest prediction for the content marketing industry in five years… GO!
I think traditional mass advertising and marketing will be replaced by a more personalized approach. Since social media has given consumers a voice and allows them to share their individual perspectives, brands will begin to engage consumers in real-time and customize marketing for specific personality types and interests.
- If your house was burning down, what three things would you save?
My laptop, my pictures and my phone. Everything else I can replace.
- Twitter, Facebook, or LinkedIn for business, you can only choose one, which do you choose?
Facebook. I think we are significantly influenced by people we like and respect, and there is no greater stamp of approval for a company than having a friend recommend a business, service or product.
- What is your favorite quote?
“The time is always right to do what is right.” – Martin Luther King, Jr.