Forrester Dishes out Tips for Ushering Your New Product through the Launch Phase

Customers have made it more than clear that today, businesses exist in their domain. Today’s empowered customers have thrown a wrench into traditional selling schemes and, as a result, have made the new product market that much more difficult to break into. For instance, manufacturing strength, distribution power and information mastery are no longer considered competitive advantages, according to Forrester Research’s latest “Competitive Strategy In the Age of the Customer” report.

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ITEXPO West 2014: Explore the Exciting World of Content Marketing and Meet the Content Boost Team!

Viva content marketing! Well, something like that.

The Content Boost team is once again heading to Las Vegas for ITEXPO West 2014, TMC’s biannual business technology event and we couldn’t be more excited!

For those who are planning to attend, this year’s conference and tradeshow event is going to be an exciting one full of collaborative breakout sessions, keynote speeches from the industry’s foremost thought leaders, and a sprawling tradeshow floor filled with exhibitors that’s sure to create networking opportunities.

ITEXPO2

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Target and Home Depot among Brands Busted with Fake Followers: Lessons Every Content Marketer Should Know

Twitter2People enjoy following and engaging with their favorite brands on Twitter. And for us marketers, it’s part of the job to have Twitter open throughout the workday; it’s where we find inspiration for stories, content programs and engagement tactics. But what if you found out that you were among a sea of fake Twitter followers for a brand you personally love? And, even worse, what if you discovered that a brand you look towards as a leader for social media engagement was full of phony numbers? Continue reading “Target and Home Depot among Brands Busted with Fake Followers: Lessons Every Content Marketer Should Know”

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Musician-parodist Weird Al Yankovic is back, and this time he’s telling everybody to shut up—that is, unless you know how to conjugate.

From the man who brought us hit parodies including “Eat It” and “White & Nerdy” comes a new song titled “Word Crimes,” which takes aim at the world’s grammar issues. From possessives to contractions to the Oxford comma, Yankovic brings every grammar rule to the table in an almost four-minute video. And between differentiating irony and coincidence to defining what is figurative and literal, he also touches upon blogging and content creation.

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Unconventional Tradeshow Tips and Tricks for Increasing Leads

tradeshowI love a good tradeshow. Perhaps that is because I am by nature a people-person, but I also believe that there is something for everyone at such an event. That’s because conferences, when leveraged correctly, can serve as a powerful content marketing vehicle for garnering leads—something that every business leader, regardless of personality type, enjoys. I spent some time yesterday at The Small Business Expo 2014 in New York City where I was reminded of some simple, yet often forgotten, tips and tricks for maximizing leads and making the most out of every tradeshow experience: Continue reading “Unconventional Tradeshow Tips and Tricks for Increasing Leads”

The ‘Spoiler Effect’ and How It Can Transform Your Content

I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator: they have the “spoiler effect.”

I’ve been seeing the “S” word everywhere lately, especially with the fourth season of “Game of Thrones” now at full speed. Every website you visit, radio station you tune into and tweet you see contains some sort of clause warning: “Spoilers ahead! Do not continue if you have not watched yet!” The fear that someone will stumble upon a juicy online review or overhear a spoiler-filled conversation has become a very real one. We’ve all probably seen irate fans share rants on social media about how people need to respect the fact that others haven’t caught up yet. This still happens even for “Breaking Bad”—whose series finale aired last September.

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Give Your Content Marketing Strategy its ‘One Shining Moment’

Tonight’s the night—the NCAA championship game where either a No. 7 or 8 seed will walk away with the national title. This past Saturday night we watched a riveting game between UConn and Florida and witnessed Kentucky win yet another thriller, this time besting Wisconsin by a point. Now it all comes to a head tonight when UConn and Kentucky will go head to head for the title.

After the winner is declared, however, another March Madness tradition will take place: “One Shining Moment.” The song is annually played as the winning team’s players cut down the nets to a Montage of highlights and best plays from the tournament (watch last year’s “One Shining Moment” video below). There are some interesting gems that can be extracted from this video. Ready to take some post-March Madness inspiration and apply it to your company’s content marketing strategy?

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Ready to do Some Content Marketing Spring Cleaning This Year?

If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.

spring cleaning

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