Is your company blog a snoozefest? Are you boring readers to death with lame headlines, a lack of exciting visuals, and ideas or concepts that they’ve already read a dozen times before? I get it; making something like ROI and business analytics “sexy” isn’t easy. But don’t get discouraged, there’s a little Jerry Seinfeld in all of us.
Is Content Marketing Fashionable?
It’s not every day that you see the words “content marketing” and “fashion” together— but as we all know, stranger things have happened (Lady Gaga’s SXSW performance anyone?). The fashion industry has embraced content marketing with open arms. After all, designers are natural storytellers. From Burberry to ShopBop to Anthropologie, familiar names in the fashion world are using this avant-garde marketing strategy to engage with readers and boost brand loyalty. So is content marketing fashionable? The answer: Yes!
Don’t believe me? Below are three famously fashionable brands that have perfected the art of content marketing. (Take notes!)
March Madness is Here: Give Your Business a Competitive Edge with Content Marketing
The madness has officially begun. In less than a week, college basketball teams across the U.S. will compete in what has become one of the biggest annual sporting events in the country besides the Superbowl (which was a total bust). For months, coaches have been preparing their players for the “Big Dance” doing everything they can to gain a competitive advantage.
So what does this all have to do with content marketing? Simply put: Content marketing gives businesses the edge they need to thrive in today’s highly competitive market. Below are three ways content marketing can make you a champion. Continue reading “March Madness is Here: Give Your Business a Competitive Edge with Content Marketing”
True or False? Dispelling the Top Three Content Marketing Myths
There are a lot of misconceptions out there. For example, that all Australians drink Fosters beer and that you can die from consuming Coca-Cola and Pop Rocks at the same time. There’s even a myth that the famous candy bar, Baby Ruth, wasn’t actually named after the “The Great Bambino.” We know, shocker. Content marketing has its fair share of misconceptions as well. Below we uncover the truth behind the top three content marketing myths. Continue reading “True or False? Dispelling the Top Three Content Marketing Myths”
Top Five Reasons to Fall in Love with Content Marketing
It’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza. You guessed it: Valentine’s Day.
Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”
What’s the Secret to Instagram’s Success?
There’s no disputing the fact that Instagram has become one of the world’s most popular apps. With over 150 million users across the globe, the photo-sharing app has become the marketing engine of some of today’s hottest brands from Nike to Ben and Jerry’s to Red Bull. But how did the brainchild of two graduates from Stanford University rise to billion dollar success in just under three years? One word: demographics. Continue reading “What’s the Secret to Instagram’s Success?”
When was the Last Time You Had a Conversation with Your Consumers?
When was the last time you were prompted to buy something after seeing a television commercial, a billboard or a newspaper ad? Now think back to the last time you made a purchase after receiving an email, reading a blog or seeing an ad on social media. If you’re like me—and I’m assuming most of you are—then you’ve probably done the latter. Continue reading “When was the Last Time You Had a Conversation with Your Consumers?”
A Reminder of 2013’s Worst Marketing Blunders
While 2013 brought with it a slew of genius marketing campaigns—including Jean Claude Van Damme’s epic collaboration with Volvo—it was also witness to some of the biggest “oops” marketing moments. In case you were living under a rock this year, here’s a recap of the top marketing disasters of 2013. Continue reading “A Reminder of 2013’s Worst Marketing Blunders”
Three Ways to Mix Up Your Content Marketing Strategy in 2014
Let’s face it; creating and disseminating custom, attention-grabbing content can be difficult, especially if don’t have a comprehensive content marketing strategy in place. Failing to implement a fool-proof plan can significantly hinder the success of your efforts, as evidenced in a recent report titled “ B2B Content Marketing 2014 Benchmarks, Budgets & Trends North America” by the Content Marketing Institute and MarketingProfs. In fact, 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
As 2013 quickly comes to a close, now is the perfect time to re-evaluate your current content strategy (or lack thereof) to get on the right track for 2014. Below are three tips and tricks to building a stronger content marketing strategy. Continue reading “Three Ways to Mix Up Your Content Marketing Strategy in 2014”
Boys Drool and Girls Rule: Why You Should be Marketing More Toward Women
If the majority of your marketing efforts are targeted toward men, then you may want to think twice. According to Women’s Marketing Inc., women control a whopping 85 percent of the purchasing in the United States. Need a little more convincing? Continue reading “Boys Drool and Girls Rule: Why You Should be Marketing More Toward Women”