While the Internet can be a valuable tool for people seeking medical advice, it can be taken too far—to the point of being harmful. This was one of the insights provided by Alison D. Croughan, DPM, at Content Boost’s first-ever Content Marketing Crash Course on December 4th. Continue reading “Associated Podiatrists Addresses Patient Care at Content Boost’s Recent Event”
Why Your C-Suite Should Be Blogging (and Tweeting)
There are few better representatives for your brand than your CEO and other members of your C-suite. And since 60 percent of a company’s market value is attributable to its reputation, according to surveys of executives conducted by Weber Shandwick, corporate leaders should be making their voices heard by writing and sharing valuable and unique branded content on their company websites and across social media. Continue reading “Why Your C-Suite Should Be Blogging (and Tweeting)”
Are You Interviewing People Yet for Your Blog?
Interviewing is one of the best ways to add precision, depth and expertise to your writing. Stories from subject matter experts in your field—whether it’s your CEO or a field specialist—will provide high-quality content for readers. What’s more, well-presented tales will give your visitors the knowledge they seek about your brand without hitting them over the head with a sales pitch. Continue reading “Are You Interviewing People Yet for Your Blog?”
Pros and Cons of Personalized Marketing: Take a Tip From Coke
Personalized marketing is one way to attract consumers to your brand—and Coke has grabbed a hold of the concept fairly literally with its latest marketing campaign. The beverage company has labeled bottles of its famous confectionary drink with 250 of the most popular names of today’s teens and millennials. The campaign, which hit U.S. shores in June, after getting its start in Australia in 2012, is titled “Share a Coke.” Continue reading “Pros and Cons of Personalized Marketing: Take a Tip From Coke”
ITEXPO Las Vegas 2014 Wrap-Up
What a productive and inspiring week our Content Boost team just experienced at TMC’s ITEXPO 2014 in Las Vegas—the largest and longest-running B2B trade show, and your source for business technology innovation and trends. We were thrilled to be there and experience the scope of event offerings—from networking with leaders from multiple industries to gleaning the knowledge shared by executives from AARP, American Cancer Society, AT&T, iRobot, Schmooze and others. We hope you were there with us last week to gather insights into the information and communication technology market, attend educational workshops and hear all of the exciting keynote speakers. Continue reading “ITEXPO Las Vegas 2014 Wrap-Up”
When it Comes to Personalization, Automation Can Help
It’s a challenge to personalize content to meet the needs of your buyers. After all, no two consumers are alike. Luckily, however, technological advances—specifically marketing automation—make the process more manageable; you may just have to add a few new tools to complete the job. Continue reading “When it Comes to Personalization, Automation Can Help”
Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun
Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading “Wendy’s Contracts ’90s Boy Band to Market Its Pretzel Bun”
Word Smith Your Way Into Readers’ Hearts and Minds
Don’t perplex your target audience with an unclear message. The best online content begins with gripping and cohesive storytelling. I promise to guide you through composing a first-rate blog that holds your reader’s interest to the end. By following my recommendations, your blog articles will then drive more traffic to your site. Continue reading “Word Smith Your Way Into Readers’ Hearts and Minds”