Brand Strategy – Page 13

09/11/2013

Content Marketing World Keynoter Warns, ‘Brands are in Trouble’

It’s no small feat to deliver the keynote presentation at a convention at 8:30 am, especially when participants have attended a bopping House of Blues party just hours before. But Don E. Schultz, professor emeritus-in-service at Northwestern University, certainly knew what he was up against when he took the microphone at Content Marketing World this morning.

“I’ve been doing this for a long time, and one of the things I’ve learned is that if you are the speaker on day two, there are three things you have to be careful of: talk softly as many people have some kind of chemical imbalance in their system; avoid any loud noises; and don’t wake them up. If you accomplish this then they will think you have done a hell of a job,” he explained, eliciting a round of laughter from the packed room.

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08/30/2013

Do Your Customers Have Abandonment Issues?

I once followed a blog religiously, checking it every day for fresh content. At first it was great; every afternoon I would check the blog for my daily dose of content, but then something awful happened. It was a typical day around noon when I normally checked by beloved blog, but this time there wasn’t a new post. I chocked it up to a one-time thing, but when I checked the next day and the next day—nothing new. I suddenly felt abandoned. Did this person forget about me, why weren’t they posting? Continue reading “Do Your Customers Have Abandonment Issues?”

08/26/2013

What ITEXPO’s StartupCamp Can Teach us about Content Marketing

We are just a little over 24 hours away from ITEXPO’s eighth annual StartupCamp and let me tell you… I am excited. StartupCamp is undoubtedly one of the highlights of TMC’s annual convention—of course aside from the incredible keynote speakers (Steve Wozniak anyone??) and the riveting breakout sessions. And that’s because it gives fledgling start-ups the chance to pitch their business concepts to a large audience of industry experts, media, investors and prospects. Think “Shark Tank” for the tech sector.

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08/16/2013

When it Comes to Posting, Timing is Everything

You’ve spent all afternoon hunched over your laptop creating “the greatest blog ever written,” but suddenly you realize that it’s 5 pm. Your eager to post your blog, but you’re not sure whether or not it’s the right time. Will it get lost in the cyber shuffle overnight? Can it wait till morning?

Maintaining an accurate posting schedule and learning when your audience is tuned in is the key to engagement success. After all, what good does it do if your audience never reads your emails, tweets, posts, or blogs?

With 347 new blogs posts, 684,478 Facebook shares, 100,000 tweets, 204,166,667 emails and 3,600 Instagram photos posted every minute, it’s not easy to get noticed. However, research shows that there is a right time and a wrong time to post.

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08/15/2013

Is Your Brand Undergoing a Big Change? Take a Page from Shake Shack

Let me start with this. If you haven’t been to Shake Shack, do yourself a favor and try it out. The menu even has options for your four-legged friend; what’s not to love? A favorite of many was Shake Shack’s crinkle-cut fries. But recently, the fries have been replaced with their fresh-cut counterpart.

Since Shake Shack came onto the scene back in 2004, it has been serving crinkle-cut fries to accompany the many burger and hotdog options. Recently, restaurant goers said that the chain could “do better,” which inspired Shake Shack to try out a new take on its traditional fries. In efforts to move away from frozen options and towards more wholesome products, Shake Shack made the decision to sell exclusively fresh-cut fries at its 20 U.S. locations.

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08/13/2013

Are You Boring Your Prospects with Incessant ‘Gabbing?’

I can’t tell you how many times I have been on the trade show floor, migrating from booth to booth, searching for the one company that will really pull at my heart strings. The one that will stop gabbing for even one minute to figure out why I actually stopped by their booth. The one that understands that each prospective customer wants to be talked with, not at.

But it seems that so many exhibitors are all the same. Making a beeline for each and every booth visitor so they can give their 15-minute pitch, barely pausing to take a breath to see if they have lost totally lost the prospective customer. And, I can’t say that I entirely blame them. Continue reading “Are You Boring Your Prospects with Incessant ‘Gabbing?’”

07/31/2013

Companies Creating Holidays to Boost Content Marketing Strategy

I’m one of those people who treat magazines like a lengthy novel. When I check my mailbox for my monthly subscription, I spend hours glazing the pages looking for the latest fashion tips and life advice. Whether it’s Vanity Fair, Glamour or stealing a quick peek at the latest issue of Cosmopolitan, I love a good magazine.

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